Drop Bear Beers True Colours IPA
Drop Bear is passionate about celebrating pride and have unveiled a limited edition beer called True Colours, a pride-inspired brew.
Thanks for looking at our advert in the Tees Business Magazine we would love to know what your top 5 tees valley icons are? #happyaslarry
*Available as a delicious sorbet ice cream at Pacittos’ in Redcar.
Brand development is much more than the name or images used to represent your company. Of course, all brands need a logo, a colour palette, a slogan and an associated URL, but that’s not what your brand is. Your branding is the personality of your product, service, and company. It brings about various feelings when your customers interact with it or think about it, ultimately leaving a lasting impression on them. A good brand maintains positive feelings and results in loyal customers. Simply put, your brand is your pledge, your assurance, and your commitment to your customer. It tells them what they can expect from your company, and it differentiates the services your company offers from that of your competitors. Get your brand development right and you can establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Drop Bear is passionate about celebrating pride and have unveiled a limited edition beer called True Colours, a pride-inspired brew.
Inspired by the magical tales of dragons and wizards that echo through the wild Welsh valleys,
Discover the innovative designs and bold colours of Quantock Brewery’s new range of beers, featuring eye-catching geometric themes.
West Highland Spirits wanted to create a spirits brand to reflect their Scottish roots and the beauty of their Highland surroundings.
Globus Powder Metals required logo and brand to make them stand out in the market. They needed the logo to be bold, bright and have a global appeal.
Deaf Empowering Network enables better life choices for the deaf & hearing impaired by improving accessibility and communication.
At LemonTop we always look at your brand development as something that lives and grows. As the target audience responds to it, your brand becomes an ever-changing entity, growing and merging with its environment. As a result we have become specialists in creating brand identities and managing brand systems for SMEs and drinks companies worldwide. Our creative team conceive more than just your visual identity. We create and develop a cohesive brand system that spans across all media. We begin by working closely with you, your business and your customers. It’s how we work out exactly what your business is all about. This leads to an entire brand system that’s powerful, engaging, and inspirational on every level. #happyaslarry
Having completed you brand development you will now have your Brand Guidelines, outlining your company philosophy and determining the basis for all company interactions. They establish the rules for creating and bringing together an identifiable and unified company image. Brand Guidelines should create a culture that people want to buy into. They establish the image, tone of voice and personality of your business, and dictate how your customers, employees and investors view your company.
Brand Guidelines will ultimately establish:-
Brand Identity
Creating a presence
Establishing a personality
Giving a voice
Inspiring company culture
Brand Strategy
Improving awareness
Building credibility and trust
Increasing value
Inspiring loyalty
Brand Positioning
Developing a USP
Instilling a promise
Engaging an audience
Emotionally connecting