Quantock wanted to promote their range of beers and ciders to the younger market who were becoming bored with mainstream drinks and were being drawn into the craft brewery sector.
Loyal Customer Base
Quantock were already well known for their range of traditional style beers as well as their traditional Somerset craft cider, Copper Knob, which had been made specially for Quantock Brewery by neighbouring Harry’s Cider Company. They had established a loyal customer base because of the beautifully balanced fruity flavours and the slightly bitter aftertaste, a traditional characteristic of West Country ales. We had to take care not to alienate the existing customers when designing the new brand and promotional literature.
We had already produced bottle labels and promotional literature for the new Copper Knob cider, giving it it’s own distinctive look, so Quantock were really keen to explore how this new style could be used as part of the new brand identity. We initially redesigned the pump clips and keg fonts for the new ‘Modern Range’ of beers before it was agreed to roll it out onto the entire range, and eventually updating the ‘Traditional Range’ of core beers. We then transferred the style onto the full range of corporate and promotional material, including press advertising and a new website.