AEL 2018-07-04T15:58:16+00:00

AEL Systems, fire and security system specialists,

AEL Systems, the North East’s most innovative and progressive fire and security system specialists, came to us with a specific need. They wanted to continue growing the business and needed LemonTop to create the promotional material that would help him expand. Although AEL had been established and successful for over 12 years, they knew that to grow even further he now needed to step up the marketing and awareness of AEL Systems and create a corporate brand. He asked LemonTop to work on bringing all of his existing literature under one umbrella and create a specific brand identity.

Eye-Catching

To start the ball rolling, AEL needed a modern, eye-catching sales brochure to help promote the services AEL offered and build his client base. He asked us to use his existing logo but needed to give his promotional material a fresh, modern and clean look. He wanted to emphasise AEL’s professionalism to prospective clients and show how their approach could offer installation of fire and security systems with the minimum of disruption to their workforce and business production.

Modern, Clean & Informative

Although AEL Systems offer some of the most technologically advanced systems on the market, it was agreed to take a visual approach, rather than swamping the prospective clients with technological information that they may not understand. After visualising how we thought the brochure should look, we gathered together the resources and imagery that would portray an innovative, progressive and professional company in a visually stimulating format. After several meetings with the AEL team, the initial brochure ideas evolved into an elegantly modern, clean and informative 6 page folder. This format meant AEL could swap and change inserts and estimates to suit different clients without having to re-print the folder.

Brand Identity

To ensure the brand remained consistent, we created a full set of stationery and digital communications from business cards to estimate documents, establishing a style to be used throughout the range and safeguarding against individual unbranded communications being sent to clients and customers. This was an important step in building AEL’s brand identity, after all, every detail from the quality and feel of the paper, the details mentioned on stationery and an eye-catching design could help AEL evolve by impressing customers and associates.

Promotional Tools

Everyone at AEL is committed to working to the standards set by their industry bodies ensuring all installations, after sales care and customer service is carried out to an extremely high standard and the new promotional material perfectly demonstrates this. AEL Systems’ concept of a complete solution means they can provide a total package of Fire and Security Installations, giving a solution to any problem, just as LemonTop provided a solution that brought the AEL Systems brand and promotional tools together.

Eye-Catching

To start the ball rolling, AEL needed a modern, eye-catching sales brochure to help promote the services AEL offered and build his client base. He asked us to use his existing logo but needed to give his promotional material a fresh, modern and clean look. He wanted to emphasise AEL’s professionalism to prospective clients and show how their approach could offer installation of fire and security systems with the minimum of disruption to their workforce and business production.

Modern, Clean & Informative

Although AEL Systems offer some of the most technologically advanced systems on the market, it was agreed to take a visual approach, rather than swamping the prospective clients with technological information that they may not understand. After visualising how we thought the brochure should look, we gathered together the resources and imagery that would portray an innovative, progressive and professional company in a visually stimulating format. After several meetings with the AEL team, the initial brochure ideas evolved into an elegantly modern, clean and informative 6 page folder. This format meant AEL could swap and change inserts and estimates to suit different clients without having to re-print the folder.

Brand Identity

To ensure the brand remained consistent, we created a full set of stationery and digital communications from business cards to estimate documents, establishing a style to be used throughout the range and safeguarding against individual unbranded communications being sent to clients and customers. This was an important step in building AEL’s brand identity, after all, every detail from the quality and feel of the paper, the details mentioned on stationery and an eye-catching design could help AEL evolve by impressing customers and associates.

Promotional Tools

Everyone at AEL is committed to working to the standards set by their industry bodies ensuring all installations, after sales care and customer service is carried out to an extremely high standard and the new promotional material perfectly demonstrates this. AEL Systems’ concept of a complete solution means they can provide a total package of Fire and Security Installations, giving a solution to any problem, just as LemonTop provided a solution that brought the AEL Systems brand and promotional tools together.

Talk to us about our creative services on 01325 311177
or click here to send us a message via our online form.

AEL Systems

AEL Systems, fire and security system specialists,

AEL Systems, the North East’s most innovative and progressive fire and security system specialists, came to us with a specific need. They wanted to continue growing the business and needed LemonTop to create the promotional material that would help him expand. Although AEL had been established and successful for over 12 years, they knew that to grow even further he now needed to step up the marketing and awareness of AEL Systems and create a corporate brand. He asked LemonTop to work on bringing all of his existing literature under one umbrella and create a specific brand identity.

AEL Systems

Eye-Catching

To start the ball rolling, AEL needed a modern, eye-catching sales brochure to help promote the services AEL offered and build his client base. He asked us to use his existing logo but needed to give his promotional material a fresh, modern and clean look. He wanted to emphasise AEL’s professionalism to prospective clients and show how their approach could offer installation of fire and security systems with the minimum of disruption to their workforce and business production.

AEL Systems

Modern, Clean & Informative

Although AEL Systems offer some of the most technologically advanced systems on the market, it was agreed to take a visual approach, rather than swamping the prospective clients with technological information that they may not understand. After visualising how we thought the brochure should look, we gathered together the resources and imagery that would portray an innovative, progressive and professional company in a visually stimulating format. After several meetings with the AEL team, the initial brochure ideas evolved into an elegantly modern, clean and informative 6 page folder. This format meant AEL could swap and change inserts and estimates to suit different clients without having to re-print the folder.

AEL Systems

Brand Identity

To ensure the brand remained consistent, we created a full set of stationery and digital communications from business cards to estimate documents, establishing a style to be used throughout the range and safeguarding against individual unbranded communications being sent to clients and customers. This was an important step in building AEL’s brand identity, after all, every detail from the quality and feel of the paper, the details mentioned on stationery and an eye-catching design could help AEL evolve by impressing customers and associates.

AEL Systems

Promotional Tools

Everyone at AEL is committed to working to the standards set by their industry bodies ensuring all installations, after sales care and customer service is carried out to an extremely high standard and the new promotional material perfectly demonstrates this. AEL Systems’ concept of a complete solution means they can provide a total package of Fire and Security Installations, giving a solution to any problem, just as LemonTop provided a solution that brought the AEL Systems brand and promotional tools together.

AEL Systems

Talk to us about our creative services on 01325 311177 or click here to send us a message via our online form.