A magical makeover of Welsh brewer Tomos Watkin

A magical makeover of Welsh brewer Tomos Watkin

Inspired by the magical tales of dragons and wizards that echo through the wild Welsh valleys,



The enchanting Welsh valleys and their mystical stories of dragons and sorcerers served as a source of inspiration for the fresh brand identity we created for Welsh brewing icon Tomos Watkin. The brewery wanted to captivate the modern-day beer drinkers while also commemorating its legacy, so they allowed our creative spirits to wander as we created a magical makeover of the brand.

Tomos Watkin’s latest range of beers includes Cwrw Haf, Blodwen, Magic Lagyr, and two new additions, Dragon’s Keep IPA and Miner’s Pride, intended to entice new customers. We used our illustrative skills and let our imaginations run free as we created a brand with an imaginative and magical vibe, featuring wizards, dragons, farmers, miners, and cockle pickers. The label designs incorporated ‘easter egg’ elements swapping from one to the other, creating a continuous and captivating theme.

Tomos Watkin Brewery were excited to unveil the new brand identity that beautifully encapsulates the essence of Wales. The refreshed visual identity features stunning imagery that perfectly represents the unique spirit of each beer and the emotions it evokes. The lemonTop team have put great emphasis on showcasing this imagery prominently through a series of beautifully designed beer bottles, pump clips and packaging that are all mesmerising and captivating. Each bottle tells a unique story that not only captures the essence of the beer but also celebrates the brewery’s rich Welsh heritage.

To see or purchase this range of beers please visit their website.

What our customers say…

LemonTop have been a fantastic partner to work with in revitalising the Tomos Watkin brand. The visuals they’ve created have been so impactful that we have secured significant listings based on the visual appeal alone. Both our trade and B2C customers are excited by the new assets and we couldn’t be happier with the process of working with the LemonTop team and ultimately the final result. 10/10 would recommend.
Joelle Drummond