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When it comes to good service, it’s not always what you do for the customer, it’s how you make them feel. Making someone feel important and valued is one way to get them coming back time and time again.

"The Artist and the Coffee Shop" is one of those stories that always sticks in my mind so I decided to share it and hope it shows how creative advertising can help you rise above your competitors.

It's not always easy to change your homepage if it explains who you are and what your business can offer. This is why you need to blog about your business.

As someone who makes a living from solving problems and dreaming up creative solutions, could I survive in a place where I had nothing, where I was completely vulnerable and where I couldn’t even speak the language.