Brand Recognition 
Well-respected magazines that cater for your target audience are ideal places to advertise your business. When you advertise in a reputable magazine that do, not only does the audience become familiar with your brand, but your brands level of trust is elevated in the process. Regular advertising within these publications will make your brand recognisable, show you as a trusted source and over time create brand loyalty. 

Cost Effectiveness 
Not every customer will engage with you via PPC or social media and will look to industry magazines. If you like us have many magazines around the office people don’t always see the latest issue. Instead the may pick up one a few issues old. This wouldn’t happen with PPC or social media unless you did a lot of scrolling. This makes advertising cost effective by not only targeting the correct audience but provide long term brand equity to reach an interested customer at any time.  

Target Engagement
With each magazine appealing to its own niche audience makes them an ideal place to advertise your products and services to potential customers.  These readers are more focused on your advert because when they are flipping through the pages, they aren’t distracted by what is going on around them. Your advert is designed to communicate a potential benefit to the reader and has more of a chance of holding their attention, and persuading them to take action. 

More Readers
Magazines found in communal areas and passed around between friends, family, and colleagues expand your readership. They are also often on display in waiting areas, cafes and offices. You can ultimately reach a larger audience in environments like these.