Introduction
Redemption Brewery is an award-winning urban craft brewery based in North London. Established in 2010, they are passionate about producing hand-crafted beers that deliver bold and memorable flavours. As their reputation grew, so did the need for a modern, secure, and user-friendly website. Their existing site had started to look outdated, and frequent security issues, including repeated hacking attempts, were becoming a serious concern.
Challenge
The brewery approached us with a clear goal: to design and build a new website that reflected the quality and energy of their brand. They needed a platform that allowed them to update content quickly and easily without technical difficulties. At the same time, the site had to be secure and fully functional across multiple devices, including iPhones, iPads, and other mobile platforms.
Research and Planning
First, we analysed Redemption’s existing website and competitor sites to identify strengths, weaknesses, and opportunities for improvement. We considered their target audience, including craft beer enthusiasts, pub owners, and event organisers. Next, we mapped out a content strategy that emphasised the brewery’s story, range of beers, awards, and upcoming events. Finally, we designed a site architecture that made navigation intuitive and engaging for users.
Design and Development
We focused on creating a clean, modern, and responsive website. Bold imagery of their beers and brewery interiors immediately communicates the craft and quality behind the brand. Clear, well-structured typography ensures easy readability across all devices. We also integrated calls-to-action, such as newsletter sign-ups and event booking options, to encourage user engagement.
On the technical side, the website was built using a secure content management system. This allows Redemption Brewery to manage all aspects of the site itself, from updating beer descriptions to posting news or events. We also implemented robust security measures to prevent hacking attempts and ensure the site remains reliable and protected.
Mobile and Tablet Optimisation
Given the rising importance of mobile browsing, we ensured the website works seamlessly across devices, including iPhones, iPads, and Android tablets. This responsive design guarantees that images, text, and navigation elements adjust perfectly to any screen size. Consequently, users can explore the brewery, view beers, or check events easily, whether they are at home or on the go.
Outcome
The result is a secure, modern, and highly functional website that reflects the personality and quality of Redemption Brewery. Users can now explore beers, events, and news effortlessly, while the team can manage content without technical headaches. The responsive design ensures a consistent and engaging experience across all devices.
Feedback from the client was overwhelmingly positive. They appreciated the combination of visual appeal, usability, and security, which now allows them to focus on what they do best: creating exceptional craft beers.
Conclusion
By redesigning and rebuilding Redemption Brewery’s website from the ground up, we delivered a digital platform that matches the quality of their beers. The site now provides a safe, engaging, and responsive experience for visitors while giving the brewery full control over content updates. This project demonstrates how a well-designed website can enhance a brand’s presence and support growth in today’s digital landscape.