Introduction
The story of Boathouse Brewery is as unique as the brand itself. It all started with an explosion deep in the cellars beneath the courtyard. Normally, such an event might have been blamed on overly exuberant students. However, during the clean-up, remains of an experimental brewery were uncovered.
This discovery sparked the birth of Boathouse Brewery. Discworld Ales then approached us to bring this quirky story to life through a full brand identity and online presence.
The Challenge
Discworld Ales wanted more than just a logo. They needed a complete package: pump clips, bottle labels, stickers, a four-bottle holder, and a new website — complete with an e-commerce shop.
Each element had to capture the playful, slightly mysterious spirit of the brewery’s origins. Moreover, the designs needed to work together cohesively while standing out on crowded pub shelves and online.
The Approach
We began by diving into the brewery’s unique backstory. This informed a design direction that balanced whimsy with professionalism. The logo had to be memorable and distinctive, while the supporting materials needed to reinforce the brand’s identity consistently.
For the pump clips and bottle labels, we created visuals that echoed the cellar’s mysterious atmosphere and the story’s quirky tone. The four-bottle holder and stickers extended this style into practical, eye-catching merchandise.
Website and Shop
Alongside the physical branding, we developed a new website tailored to both storytelling and sales. The site featured rich visuals that reflected the brewery’s character and made shopping straightforward.
Importantly, the e-commerce shop was designed for easy navigation and a smooth checkout experience. This allowed Discworld Ales to sell their unique brews directly to customers without friction.
The Outcome
The final result was a brand that captured the spirit of Boathouse Brewery’s unusual beginnings. Each touchpoint — from logos to labels to the website — told part of the story while maintaining a consistent, engaging style.
Discworld Ales now has a strong, flexible identity that stands out both on shelves and online. The new website and shop give them a powerful platform for growth, connecting directly with beer lovers everywhere.