Introduction
Truman’s Brewery, based in London, is passionate about creating great beer full of flavour that drinks effortlessly. Always eager to connect with their audience and improve their products, they approached LemonTop to help them capture customer feedback and expand their online presence.
The Challenge
Truman’s wanted a dedicated, simple page for their website to collect responses from their Taste Test project in partnership with Nicholson’s Pubs. The page needed to be easy for visitors to use, while the backend had to securely capture, store, and allow analysis of the collected data.
Additionally, as the brewery grew, they wanted to sell their beers online and provide online booking for brewery tours. This meant the website needed to evolve from a simple feedback page to a functional e-commerce platform.
Our Approach
We began by designing a clean, intuitive stand-alone page that integrated seamlessly with Truman’s existing website. The form was simple, allowing users to quickly submit their feedback. Meanwhile, the secure backend system allowed the Truman’s team to view and analyse the data efficiently, helping them make informed decisions based on customer responses.
Once the feedback page was live and functioning smoothly, we expanded the website to include an online shop. Customers could now purchase their favourite beers directly from the site, while the brewery could manage orders and track sales easily.
We also added a brewery tour booking system. This allowed fans to schedule tours online, giving Truman’s a professional, streamlined way to manage bookings while improving the visitor experience.
Results
The new feedback page successfully captured valuable customer insights during the Taste Test project. Data could be easily analysed, helping Truman’s refine their beers and better understand customer preferences.
The addition of the online shop and tour booking functionality created new revenue streams for the brewery and provided a convenient, modern experience for visitors. Customers could now interact with the brand more easily, purchase products, and book tours all in one place.
Conclusion
By combining a simple, effective feedback page with a secure backend system and expanding into e-commerce and online bookings, LemonTop helped Truman’s Brewery connect with their customers and grow their business. The project demonstrates how thoughtful digital design can support both customer engagement and operational efficiency.