Attention-grabbing beer branding can help your craft beer stand out from the competition. From logo design and label motifs to packaging materials and positioning, a strategic approach to branding can do wonders for getting your beer noticed on the store shelf and connecting with customers.
Research Your Rivals.
To get the most out of your beer branding, it’s important to understand what the competition is doing. Pay attention to the colour palettes, design motifs, and overall aesthetic of each beer brand you’re up against. Assess their positioning in the market and note any similarities or differences compared to your own. This will help you devise a plan for positioning yourself as distinctively different from your competitors while staying true to your beer’s unique characteristics.
Define Your Brand Personality.
It’s important that your branding conveys a distinct personality and aesthetic. Think about the emotional qualities of your brand, its tone of voice, and how you want it to be perceived on the market. Ask yourself, “What makes my beer branding stand out? How do I want customers to feel when they pick up my beer?”. These answers will help define your brand identity in a distinctive way that sets your product apart from the competition.
Develop a Creative Visual Identity.
Your visual identity has the power to make or break your product’s success. You need engaging imagery that capture customers’ attention and match your brand’s personality. Logo design, colours, photography, and typography should all come together to form a cohesive visual identity on bottle labels, packaging, websites, and social media accounts. Finding the right balance of creativity with practicality is key to creating an effective visual identity that stands out without distracting from your product.
Find the Right Name and Tagline.
Naming your beer and creating a tagline can be the make-or-break moment for your product. Find something catchy and memorable that speaks volumes about the flavour of the beer and its unique personality. If you can, try to make sure it’s easy to pronounce, spell, and search for online. Don’t lose sight of who you are as a brand: a quality beer that stands apart from the rest. With a great name and tagline in place, you’ll have an easier time transferring your story across other aspects of your visual identity like logos, labels and packaging.
Design a Unique Label or Can Artwork.
An eye-catching beer can label is a key factor in standing out on any packed beer shelf. With a smart design, you’re able to further your branding campaign and tell a story through visuals and imagery. Use colours that complement your branding theme, add meaningful symbols, and include the product’s name and other information on the label. When creating artwork for cans, think of how it will look lit up in stores – use contrast, include bold fonts, and focus on clarity. Once you have your artwork finalized, make sure it’s applied consistently across all point of sale and packaging formats such as bottles and keg badges.
Start a conversation with us today
If you’ve read all of this and you’re not sure where to start with your company’s brand, we can work with you to create beer branding that stands out from the crowd as well as attracts and retains loyal customers.
For further reading take a look at the work we do with Quantock Brewery.