Introduction
Wild Weather Ales are a new brewery based in Silchester. They had already developed a distinctive branding identity. However, they needed a website that matched their visual style and effectively showcased their beers.
The Challenge
The brewery wanted a website that could grow with their business. Eventually, they wanted to sell beers and merchandise online. At the same time, the site had to be easy for their team to update. Therefore, the challenge was to create a flexible, secure, and brand-aligned website that worked across devices and platforms.
Our Approach
We started by reviewing the existing branding and visual style. Then, we designed a website layout that complemented their established identity. The goal was to create a site that felt modern, professional, and approachable, while remaining true to their brand personality.
Next, we implemented a secure content management system. This allows the team at Wild Weather Ales to update any part of the website easily. From new product releases to events or news, changes can be made quickly without relying on a developer.
Additionally, we planned the website structure to accommodate future online sales. This means that when the brewery is ready to sell beers and merchandise, the platform can easily integrate ecommerce functionality.
Implementation
We built the website to be fully responsive, ensuring it works seamlessly on desktop, tablet, and mobile devices. This was crucial for reaching potential customers browsing on different platforms.
We also focused on user experience, making navigation intuitive and clear. Each page highlights key information about the brewery, their beers, and upcoming events. This ensures visitors can find what they need quickly and enjoyably.
Results
The website launched successfully, reflecting the brewery’s identity and providing a strong online presence. The content management system gives the team control over updates, keeping the site fresh and engaging.
With the ecommerce-ready structure in place, Wild Weather Ales can expand into online sales when they are ready. The site is set up to support future growth while maintaining consistency with their branding.
Conclusion
This project demonstrates how a well-planned website can grow with a new brewery. By combining branding consistency, user-friendly design, and flexible functionality, LemonTop provided Wild Weather Ales with a digital platform to support their growth.
The result is a website that looks professional, works across all devices, and is ready to evolve as the brewery expands its offerings.