Introduction
When Middlesbrough Town Hall planned their new beer festival, Craft Beer at the Crypt, they knew branding would be key. The event needed an identity that could stand out in a crowded festival scene. At the same time, the design had to work across both printed materials and digital platforms.
To bring this vision to life, they reached out to us. The brief was clear: create a versatile logo that could adapt to multiple uses while capturing the festival’s unique personality.
The Challenge
The main task was to design a logo with flexibility. It had to look just as good on a small glass as it would on a large banner. It also needed to translate well into digital formats, from social media graphics to website headers.
In addition, the design had to feel modern while nodding to the atmospheric venue — the crypt at Middlesbrough Town Hall. That balance between contemporary style and historical character would define the brand.
The Approach
We began by exploring visual references tied to both craft beer and the crypt setting. This included Gothic architectural details, rich colour palettes, and hand-drawn typography styles often seen in independent brewing.
From there, we developed several concept sketches. Each design was tested for scalability to ensure it would remain clear and recognisable at any size. Once the final version was chosen, we refined every detail — from font weight to colour contrast — to make sure it stood out across all mediums.
Design and Application
Flyers and Posters
Once the logo was approved, we extended the visual style into festival flyers and posters. These pieces combined the logo with vibrant imagery, event details, and a layout designed to grab attention.
Banners and Signage
For larger formats, such as banners and stage backdrops, we adjusted the proportions and spacing to keep the design balanced. The bold shapes and strong lines of the logo held up beautifully even at scale.
Glassware
We also brought the design into the physical festival experience by branding the beer glasses. This not only reinforced the event identity but also created a keepsake for attendees.
The Outcome
The final result was a brand package that worked seamlessly across platforms and formats. The logo became the centrepiece of all marketing, while the extended designs created a consistent visual experience — from the first online ad to the glass in someone’s hand.
Attendees could instantly recognise the event’s branding, and the distinctive look helped Craft Beer at the Crypt stand out in local listings and social media feeds.
Conclusion
By starting with a strong, adaptable logo, Middlesbrough Town Hall gained more than just a festival graphic. They now have a visual identity they can reuse and adapt for future events, merchandise, and promotions.
The success of Craft Beer at the Crypt’s branding shows how thoughtful design can connect an event’s theme, venue, and audience in one clear, memorable image.