Introduction
When Truman’s Brewery launched their Côte Breton Brut Cidre, they wanted more than a great product. They needed an online home that matched the cider’s bold, striking identity. The branding was already distinctive — confident typography, a strong colour palette, and a clean, modern feel. The challenge was to translate that personality into a website.
The goal was clear: create a site that reflected the brand, worked seamlessly across devices, and could grow with the product’s success. At the same time, the brewery wanted a platform they could update themselves without hassle.
The Challenge
While the cider’s branding was strong, the team needed a site that brought it to life. This meant:
- Matching the visual style of the Côte Breton brand in layout, colour, and typography.
- Making it mobile-friendly, so it looked sharp and functioned smoothly on phones and tablets.
- Keeping the backend simple, so the brewery team could post updates without technical help.
- Planning for the future, with the option to integrate e-commerce later.
Balancing style and practicality was key. The site had to look distinctive but remain easy to navigate.
The Approach
To start, we studied the Côte Breton branding in detail. We looked at how the logo, colours, and typography worked together. We explored ways to bring those elements into a digital space without overwhelming the user.
From this, we chose a parallax banded design. This approach allowed us to layer sections of content visually, echoing the bold blocks of colour and shape found in the branding. The scrolling effect added depth while keeping the site clean and simple.
We also focused on responsive design from the beginning. Rather than building for desktop and adapting for mobile later, we developed layouts for multiple screen sizes in parallel. This ensured the experience felt consistent no matter how visitors accessed the site.
Design and Development
Parallax Banded Layout
The parallax effect added motion and interest without slowing the site down. Each band reflected a piece of the brand — from background colours inspired by the logo to typography that matched the label design. The scrolling transition guided visitors smoothly from one section to the next.
Brand Integration
Colours, fonts, and imagery were drawn directly from the Côte Breton identity. As a result, the site felt immediately connected to the product packaging and marketing materials. This visual consistency reinforced the cider’s personality online.
Mobile and Tablet Optimisation
We paid special attention to navigation on smaller screens. Large, tap-friendly buttons replaced small links. Images were compressed for quick loading without losing sharpness. This meant the experience on mobile was as polished as on desktop.
Easy Content Management
To keep the site manageable, we implemented a straightforward content management system. Adding updates — such as product announcements or event news — required only a few clicks. The brewery team could refresh the site anytime without external support.
Future-Proof Build
Although the site launched without e-commerce, we built the structure to handle it later. When Truman’s decides to sell Côte Breton Brut Cidre online, the upgrade will be quick and seamless.
The Outcome
The finished website achieved all the project’s goals:
- Matched the strong visual identity of Côte Breton Brut Cidre.
- Delivered a smooth, responsive experience across devices.
- Allowed the brewery team to update content easily.
- Prepared the platform for future e-commerce integration.
The result was more than a product page. It became a digital extension of the brand — striking, modern, and ready to evolve.
Conclusion
With the Côte Breton Brut Cidre site live, Truman’s Brewery has a flexible platform that captures the product’s personality and connects with customers wherever they are. The design reflects the confidence of the brand, while the backend gives the team complete control.
Most importantly, the site is built to grow. As Côte Breton expands, its digital presence can expand with it — from product updates to direct online sales. In short, the brand now has a home online that’s as bold as the cider itself.