Introduction
After completing a successful rebrand of Brentwood’s iconic pump clips, Brentwood Brewery commissioned LemonTop Creative to design elegant and premium labels for their latest product: a special edition champagne beer. This new brew was crafted to offer a luxurious twist on traditional beer, combining the celebratory feel of champagne with Brentwood’s renowned craft beer expertise.
Brentwood wanted label designs that would reflect the beer’s unique positioning—sophisticated, sparkling, and premium. LemonTop Creative delivered a full suite of labels printed on gold foil stock to give the bottles a dazzling finish that would capture attention both on shelves and behind bars.
Project Overview
Objectives
- Create a visually stunning special edition beer label to complement Brentwood’s champagne-style beer.
- Design a cohesive set of labels including front, back, and neck labels.
- Use high-quality materials such as gold foil stock to enhance the product’s luxury appeal.
- Maintain Brentwood’s brand identity while elevating the packaging for a premium market segment.
Deliverables
- Front label design featuring the beer’s name, logo, and celebratory branding elements.
- Back label with detailed product description, ingredients, and legal information.
- Neck label to reinforce branding and provide a finishing touch of elegance.
Design Strategy
Emphasizing Luxury with Gold Foil
Gold foil is synonymous with celebration and quality. Choosing a gold foil stock for all labels added an instant sense of luxury and sparkle to the packaging. This material choice was essential in helping Brentwood’s champagne beer stand out amongst competitors and appeal to consumers seeking a premium product for special occasions.
Cohesive Visual Identity
Our design team ensured that the front, back, and neck labels worked harmoniously. Using consistent fonts, colour schemes, and graphic elements maintained Brentwood’s craft beer heritage while introducing a refined, upscale look appropriate for the champagne beer.
Balancing Elegance and Readability
While the gold foil gave a glamorous finish, it was important the text remained legible and the design clear. We carefully selected typefaces and layouts that balanced sparkle with practicality, ensuring the key information was easy to read both on store shelves and in dimly lit bars.
Print and Production Collaboration
Working closely with print specialists, we tested various finishes and stocks to ensure the gold foil labels would be durable and maintain their premium appearance after handling and chilling. This collaboration was key to producing a final product that met Brentwood’s high standards.
Results and Impact
The premium label design for Brentwood’s special edition champagne beer was met with enthusiasm from both the client and their customers. The gold foil finish added visual impact, making the bottles highly noticeable in retail and bar environments.
The elevated packaging helped Brentwood target a new market segment looking for celebratory craft beers, boosting sales and brand perception.
Why Choose LemonTop Creative for Craft Beer Label Design?
LemonTop Creative specializes in delivering bespoke packaging and branding solutions tailored to craft breweries. We combine creative design expertise with a deep understanding of print processes and materials, ensuring your product looks outstanding from concept to shelf.
If you’re launching a special edition beer or looking to refresh your packaging, contact LemonTop Creative for premium label design services that help your brand shine.