Introduction
In today’s competitive market, a business card remains one of the most effective tools for personal branding and client engagement — especially for skilled tradespeople like Andy Levy. Specialising in vehicle bodywork repairs and painting, Andy wanted a business card that would reflect his craftsmanship and personal pride, while also conveying his contact details clearly and professionally.
With that in mind, Andy approached LemonTop Creative with a straightforward request:
“Design and print simple, eye-catching business cards featuring my pride and joy on the front, with all my contact info neatly presented on the back.”
Although the brief seemed simple, the true challenge was to create a card that would leave a lasting impression — one that captured Andy’s passion, professionalism, and the quality of his work in a compact, physical format.
About Andy Levy
Andy Levy is a dedicated vehicle bodywork repair specialist with years of experience working on a wide range of cars and vehicles. His reputation is built on precision, reliability, and personal commitment to every project — regardless of its size.
Moreover, his pride and joy — a standout project vehicle — is central to both his identity and his brand. Andy wanted this to be the hero image on his business card, making it instantly memorable to anyone who receives it.
The Challenge
Despite the project’s simplicity, several key challenges needed thoughtful attention:
Balancing Visual Impact and Clarity
Featuring a detailed image of a vehicle on a small business card posed a risk of clutter and distraction. Therefore, the design had to ensure the image enhanced the card rather than overpowering the essential contact details.
Communicating Professionalism and Personality
The card needed to strike a balance between showcasing Andy’s technical skill and expressing his personal pride. As such, it had to feel approachable and trustworthy — yet polished enough to reflect his expertise.
Print Quality and Material Choice
In order to match the high standards of Andy’s work, the business card’s printing and materials had to be equally high in quality — durable, clean, and visually appealing.
Simple But Memorable
The design brief was for a simple card, yet it still needed to stand out among dozens of other business cards. Ultimately, it had to leave a positive, lasting impression.
Our Approach
To tackle these challenges, LemonTop Creative followed a structured, strategic design process:
1. Initial Consultation and Brand Understanding
We began by speaking with Andy about his business, his target audience, and the story behind his “pride and joy” vehicle. This initial discussion helped us understand the deeper emotional and professional meaning behind the image — and what he wanted the card to communicate.
2. Photography and Image Selection
Andy provided several high-quality photos of his prized vehicle. From these, we selected the image that would translate best onto a business card — one with strong lighting, clean composition, and high visual impact. By doing so, we ensured the photo would remain sharp, clear, and recognisable, even at a small size.
3. Design Concept Development
Next, we explored a range of layout options that would balance the vehicle image on the front with clearly presented details on the back.
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The front focused entirely on the vehicle, with subtle branding elements integrated into the layout.
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The back offered a clean, structured presentation of Andy’s name, services, and contact information.
Additionally, we experimented with both portrait and landscape orientations to determine what would suit the image and text best.
4. Typography and Colour Palette
For consistency and professionalism, we selected modern, easy-to-read fonts that felt clean and confident — without being too corporate. Meanwhile, the colour palette was kept minimal and monochromatic to let the vehicle image take centre stage. We drew inspiration directly from the photo, using tones like black, white, and complementary shades.
5. Material and Finish Selection
To elevate the tactile experience, we recommended a thick, matte card stock. To add a premium touch, we applied spot gloss to highlight key details — such as Andy’s name and sections of the vehicle image. This not only added visual contrast but also gave the card a more engaging, professional feel in hand.
Design Process
Front Design
The front of the card was dominated by the hero vehicle image, cropped carefully to highlight its most impressive features. To maintain balance, a subtle overlay featuring Andy’s name and logo was placed in one corner. This allowed the image to shine without compromising legibility.
Back Design
The reverse side was designed with clarity in mind. We used a clear hierarchy, organising the information as follows:
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Andy Levy’s name and title
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A brief list of services: bodywork repairs, painting, vehicle restoration
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Contact information: phone, email, website
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Social media icons for quick online access
Ample white space ensured the layout was easy to scan and felt uncluttered.
Printing & Finishing
The cards were printed on premium 400gsm matte stock, providing both strength and a smooth feel. In key areas, spot gloss was applied — particularly to the vehicle’s highlights and Andy’s name — to create a subtle yet effective contrast. To finish the look, we used slightly rounded corners for a modern and approachable feel.
Outcome & Impact
Professional & Personal Branding
The final cards successfully balanced Andy’s personality with his professionalism. They’ve become a highly effective tool for networking and client engagement. Many recipients have commented on the strong visual impact and the thoughtful design.
Increased Client Engagement
Since distributing the new cards, Andy has experienced a noticeable increase in calls and inquiries. He attributes this uptick to the memorable design and the clarity of information — both of which made the card easy to keep and refer back to.
Client Satisfaction
Andy was thrilled with the outcome:
“The business cards really capture what I’m about – quality work and pride in every vehicle. They look great and feel great to hand out.”
Why This Project Worked
This project was a success for several key reasons:
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First, we listened closely to Andy’s goals and values.
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Second, we paired strong imagery with clean, balanced design.
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Third, we selected premium materials that elevated a simple concept into a standout product.
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Finally, every decision was made with purpose — keeping the end-user experience in mind.
What We Learned
Even a “simple” business card requires a careful balance of detail, layout, and visual storytelling — especially when incorporating personal imagery. Striking the right balance between visual impact and usability is crucial. Moreover, material choice plays a big role in how the final product feels and functions.
Conclusion
Andy Levy’s business card project shows how thoughtful design can turn a small item into a powerful marketing tool. By combining personal pride with professional clarity, we helped Andy stand out in his industry. At LemonTop Creative, we’re proud to support skilled tradespeople like Andy — telling their stories and helping grow their businesses through smart, impactful design.