Branding ‘like a BOSS’ for Boss Brewing

Boss Brewing approached LemonTop Creative with a very interesting request. They wanted to rebrand their brewery but wanted to move away from the traditional brewery look they had been using for so long. In a brave move, the Swansea-based brewery’s conversion of the old Landore cinema in Swansea helped breathe new life into the area with the creation of a brewery and tap room bar with canning and bottling facility. They wanted their brand to be just as daring. In fact, they wanted something completely different, unusual and something that would make their customers (and competitors) sit up and take notice.

The creative team at LemonTop were excited by such an open brief. Boss Brewing’s ethos of having fun and a sense of humour, being bold and ambitious and making truly glorious lagers and ales were a great foundation to produce a truly eye-catching brand. Both Sarah and Roy, partners in Boss Brewing, were receptive to all the ideas LemonTop put forward but one concept in particular stood out to Sarah. The Boss Brewing team had spoken earlier about a daring and bold brand so the idea of creating powerful, superhuman comic book characters based on the Boss team really sparked Sarah’s imagination. Now that the basis of an idea had been born, it was time for the LemonTop team to show their creative powers and bring the characters to life.    

After creating a full range of superhuman Boss team characters, including Esme, Sarah and Roy’s baby daughter, LemonTop went on to design all the promotional material, POS and marketing material for the brewery. The new brand covered everything from pump clips and bottle labels, through to posters, signage and merchandise. The brand was further developed to include a collage of all the characters to be used on the delivery vans to ensure they were seen far and wide.

The Boss Brewing team were delighted with the brand and Managing Director Sarah enthused “Working with a branding agency like LemonTop has played a big part in our business development, opening up new markets for us and creating brand awareness in communities not only across Wales, but throughout the UK.”

The LemonTop team have yet again exceeded all expectations with an original, bright and eye-catching brand. It has captured the ethos of Boss Brewing and the visual impact is truly stunning, especially when viewing the full range together. Creating the Boss Brewing brand allowed LemonTop to be truly creative both illustratively and graphically. Everyone at Boss Brewing was open to ideas, sharing their thoughts and adding a little extra to create something really special. The resulting brand has given a fresh new look to an already established range of beers and has given Sarah and Roy a firm foundation to push Boss Brewing to a new and exciting level.

Boss Brewing rolls of labels

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