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From Motorbikes to Mountains


After running a successful motorbike touring company for 12 years, Petar and Slavica Sabo took quite an unexpected and life-changing turn. For years Petar had combined his love of motorcycling with his passion for competing in triathlons. More and more, he was enjoying the training, competing and coaching other athletes, so decided this was the time to make a move into the sport full-time.

Petar and Slavica formed RideWithUs Motorcycle Tours twelve years ago. With their extensive knowledge of Europe, especially the Alpine regions, they were able to organise a wide range of high quality motorcycle holidays that offered something for everyone, regardless of their touring experience. Establishing relationships with many three and four star family run hotels meant all riders were made to feel welcome and received a very special and hospitable service. Around 6 years ago, LemonTop helped RideWithUs move the business forward when we built a website that allowed customers to book online. Things progressed nicely and Slavica pushed the tours further afield, now also taking tours to the USA. 

Now it was time for a change…quite a big change. Relocating to the idyllic village of Feichten in Tyrolean Kaunertal meant a change in lifestyle with the beautiful scenery more than making up for freezing temperatures. This is where they both wanted to start their new life and decided this was the perfect base to start their new fitness training and wellbeing business, Alpin Fitness Training.

Slavica asked LemonTop Creative to create a brand identity for Alpin Fitness Training. After working on many branding projects, predominantly in the brewing business, this was a welcome change for the creative team at LemonTop. We produced a modern, friendly identity that portrayed the many services that Alpin Fitness Training offer.

Slavica and Petar are both multi-lingual so they hit the ground running and found the perfect location in the Quellalpin Wellness Centre. After a lot of hard work, red tape and investment in the latest equipment, Alpin Fitness Training was finally born. With a gym fully equipped with the latest, and extremely impressive range of modern training equipment, they now provide a professionally run but friendly training environment that can cater for all levels of fitness starting from beginners to recreational and competitive levels.

Slavica came back to LemonTop Creative to put the final piece of the jigsaw together by providing a website that matched the brand identity and core values of the company. We created a photographic based website that allowed us to portray the dynamic style of the new business.

Alpin Fitness Training has everything you need get fitter and feel better. They now boast many high profile clients including world class athletes and international teams such as the Chinese Ski Team. If you are striving to achieve more, would like to push your fitness to the next level and do it in the beautiful surroundings of the Austrian mountains, then visit for individually designed event preparation and fitness training programmes. – From Motorbikes to Mountains

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