The Challenge

Sometimes a perfect mix of amazing beer and inspired design come together. The Mechanic Brewery wanted to go down a character crammed, illustrative route with their brand, and wanted a mascot they could use- the eponymous Mechanic himself. The narrative spect would be an essential part of the brand.

The Solution

Each of the labels we designed for the Mechanic Brewery tells a story guaranteed to make you smile; humour has been proven to dramatically increase brand memorability and product recognition!

We provided:

A logo and mascot, followed by a bespoke range of illustrated bottle labels, pump clips, keg clips and promotional materials.