The Challenge:

Originally brewed at the world famous Castle Eden Brewery, Castle Eden Ales were once the toast of the North East. The brewery sadly closed in 2002 but has since been reborn and has now produced its first beers based on the classic Castle Eden range. The brand was reintroduced, using the same traditional recipes and ingredients, in 2018 from the brewery’s new home in Seaham Harbour. 

Castle Eden Brewery asked us to create a range of bottle label designs for the new Classic Castle Eden range. They wanted to portray the history and background story of the original Castle Eden area in an eye-catching design that could be used across the entire range. the designs needed to be different enough to stand out on the shelf yet retain that classic look and feel that the original Castle Eden Brewery had always been known for. 

The Solution:

To answer the brief and create a range that looked classic and told the historic story of Castle Eden we first created a series of illustrations of the castle itself. Adding little touches of colour and scenery allowed us to work towards a classic heraldic theme that would work across the entire range. Changing the base colour slightly for each different beer meant the beers would all sit together as a consistent series of beers. We had decided quite early in the process to try to work a heraldic shield shape into the design and the client agreed that it would be an added bonus to have the label in a shield shape 

Considerations

To answer the brief and create a range that looked classic and told the historic story of Castle Eden we first created a series of illustrations of the castle itself. Adding little touches of colour and scenery allowed us to work towards a classic heraldic theme that would work across the entire range. Changing the base colour slightly for each different beer meant the beers would all sit together as a consistent series of beers. We had decided quite early in the process to try to work a heraldic shield shape into the design and the client agreed that it would be an added bonus to have the label in a shield shape 

The Results

Castle Eden Brewery were delighted that we had captured the essence and the history of the original Castle Eden in one beautifully composed illustration. Having the labels in the shape of a metallic shield was an added bonus and the client was extremely confident that these would stand out on the shelf against any other beers.