Coach House gets a fresh look

Coach House brewery were looking to update their logo, giving their brand a fresh new look yet still keeping a traditional feel. They asked LemonTop, a creative agency from Darlington, to help them produce a simpler, more modern logo which would appeal to a wider variety of customers.

LemonTop recognised the importance of the traditional coach icon, which was used as part of their existing logo, and created a simplified version to use as the main focal point of the new brand. The new simplified logo was then created in a variety of colours to be used across the different beers in the Coach House range. The new logo brings the Coach House brand up to date but maintains the traditional values and history of the brewery. It still appeals to existing customers but brings another dimension to promoting the brewery to a whole new market of beer drinkers. The new logo is also easier to reproduce on a variety of materials whether it be pump clips, t­shirts or point of sale items.

LemonTop were then asked to refresh the Coach House pump clips, creating a new unique shape that could be used for all beers in the range. The new shape meant we could make the most of the new logo whist combining it with some of the imagery from their existing pump clip designs to keep that little bit of familiarity for those who already know and drink the beers.

Martin Bailey MD of Coachhouse said ”I first met Lemon Top at Beerex in March 2016,following on from this we developed a good rapport and i decided to use Andy and his team for rebranding work on the Brewery and webiste. The initial ideas were great and on brief (As well as few extra out there ideas!), they have been really flexible, had fantasticturnaround time and available whenever needed. Due to the quality of product and service I have put additional work in their direction.”

Share This Post...

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on google
Google+

RELATED POSTS >

LemonTop Limited

Suite G38
Incubation Centre
Durham Way South,
Newton Aycliffe,
County Durham
DL5 6XP
United Kingdom (UK)

Tel: 01325 311177

Email: hello@lemontopcreative.com

Awards & Nominations

Associations

SIBA Members since 2013

Funding Available

NEBSF Funding Available

We are a registered provider for NBSL’s North East Business Support Fund helping businesses to improve their competitiveness. Find out more at https://nbsl.org.uk/nebsf

© Copyright 2012 - 2019 | LemonTop Limited. All rights reserved. | Company No: 07974712 | VAT: 131 1792 40