Quantock Brewery, home to many of Somerset’s finest craft beers, have added a refreshing new drink to their range in the form of Copper Knob Cider. This much awaited gem is a fantastic addition to the selection of fine ales already produced at the brewery. Quantock wanted to produce a drink to excite the younger market who are becoming bored with mainstream drinks and are being drawn into the craft brewery sector.
Copper Knob is a traditional Somerset craft cider and has been made specially for Quantock Brewery by neighbouring Harry’s Cider Company. Using a blend of 3 apples It has beautifully balanced fruity flavours with a slightly bitter aftertaste, a traditional characteristic of West Country cider.
Quantock wanted Copper Knob cider to be different, and to stand out among all the other craft ciders. Harry’s Cider had produced a unique, tempting and flavoursome cider. It now needed a brand that made it look distinctive and appealed to a target market that may not be familiar with the traditional ales Quantock were already well-known for. They turned to LemonTop Creative, the brewing industry’s leading design agency and experts in brewery and bottle branding. LemonTop produced bottle labels and promotional literature that gave Copper Knob it’s own distinctive look whilst creating a brand that can be transferred to the next cider in the range. Quantock were so impressed with the work LemonTop did, they have asked them to re-design the brewery’s pump clips and keg fonts.
Quantock Brewery was set up in December 2007 to brew quality real ales in cask and bottles using traditional craft brewing techniques. All the raw materials are sourced locally wherever possible and the resulting beers are distributed to pubs and shops mainly in the South West, but also throughout the UK via wholesalers and national distributors. Being in Somerset, Copper Knob Cider was a natural progression for the brewery. Quantock Director Cheryl Ford explained “We wanted to produce a cider with flavour and character that was different from the mass produced cider we tend to find in a lot of pubs. We are delighted with how our very first cider has turned out. It tastes and looks great”.
The Quantock Brewery philosophy of brewing the highest quality ales using the best natural ingredients and Copper Knob Cider has followed the same principles. It is a welcome addition to a highly successful range.