The Challenge:

Every year Yorkshire Dales Brewery like to have a different overarching label design for their 440ml canned range, but a design that can be altered aesthetically to suit the individual beer. With many years experience of beer brand design, we had confidence. So, the task for 2022 was to create something even more eye-catching than previous years. A tall order indeed, but we are well-known for our eye-catching label designs.

The Solution:

While the design for the cans this year is a slightly more complicated one compared to the previous two years’ designs, but no less intriguing. It’s a very adventurous design with a focal point that draws in the eye to a place deep in the middle of the can itself, urging you to explore further and taste how the beer marries with the design.