The Mechanic Brewery Case Study
On contacting us, The Mechanic Brewery asked us 3 questions.“Can LemonTop offer something different?”
“Always”, we replied
“Can LemonTop create a unique brand and not just give us a boring old brewery logo?”
“Yes. Take a look at our huge portfolio of brewery brands”, we replied
“Can we have a mechanic character built into our brand?”
“A mechanic? Of course. A mechanic for the Mechanic Brewery. Let’s get started.”
Engineering a few ideas!
This was such an exciting brief that the cogs started turning immediately and the creative ideas came bursting out. After engineering a few different ideas on unique logo designs and sketching out a variety of different characters we were excited to present such an eye-catching and unique visual identity. But…
“Hmmm!” they said. “We know we asked for the mechanic to be a part of the brand, but we like him so much…can he BE the brand?”
“No problem!” we said with confidence.
Playing it safe is never a good idea.
We believe nothing matches the power of creativity to transform ideas, brand identities, and businesses as a whole. Is it risky? Yes, sometimes…but it’s always worth it. We set to work again, this time with a clear vision of what we were trying to achieve. Creating character mascots that can be used and modified for different media and platforms is something we excel in. In the past we have created everything from hypnotic frogs to disco-dancing mangos so we took all of our experience and created “The Mechanic”, working the typography around his figure, and finally producing a logo that could work seamlessly throughout the entire brand identity.