Introduction
The Borough Brewery, known for its distinctive beers and strong brand identity, approached us with a simple but important request. They wanted their existing pump clip designs transformed into beer mat designs that could be used in pubs and bars.
The Challenge
Their original pump clips were visually striking and full of character, but they needed a format suitable for flat, circular beer mats. It was essential that the design retained the personality of the original artwork while fitting the new format.
Our Approach
First, we analyzed the pump clip designs to identify key elements that should carry over to the beer mats. Then, we adapted the artwork to suit the circular shape of a mat, making sure important details remained visible and legible. In addition, we considered how the mats would be used in busy pub environments, ensuring clarity and impact.
Solutions Implemented
- Artwork Adaptation: We carefully translated the pump clip designs into a circular layout without losing their original style.
- Consistency Across Range: Each beer mat was designed to match its corresponding beer, maintaining brand consistency.
- High-Quality Production: Finally, we produced the mats using durable, high-quality materials suitable for repeated use in pubs.
Results
The finished beer mats perfectly mirrored the brewery’s pump clip designs while fitting their new format. Pubs and bars were able to use them effectively, enhancing the customer experience and reinforcing the brewery’s brand.
Conclusion
By transforming the pump clip designs into beer mats, we helped Borough Brewery maintain a consistent and professional visual identity across all touchpoints. The mats not only look great but also strengthen the connection between the beer and the brand.