AV Dawson are a fast growing, forward-thinking company and wanted a new and improved website to reflect this. From the very outset, AV Dawson wanted the team to be the central part of the new website as the performance and growth of the business depends on the strength of the team, so a sense of this needed to be integrated into the design. Too often, freight company websites, just like many corporate company websites, do not focus enough on the people. We needed to strike a good balance between the people, the size and strength of the company, and the physical assets AV Dawson have at their disposal. The new website needed to be modern, eye-catching, business-like, easy to navigate and easily updated. No mean feat for a company of AV Dawson’s stature but we love a challenge like this.