Introduction
My Property Box is leading a cultural movement for letting agents in Darlington, the North-East, and beyond. Consequently, they aim to challenge tradition and modernise the lettings industry. By embracing digital solutions, they are determined to improve how the sector operates.
The Brief
They approached LemonTop to create a complete brand identity that reflected their bold, modern approach. Specifically, the project included:
- Logo Design: A distinctive mark to communicate their innovative ethos.
- A4 Folder & Stationery: Branded materials for professional communications.
- Lettings Board: A design that stood out on the street and attracted attention.
- Content Managed Website: A platform that could be easily updated with listings, news, and announcements.
Our Approach
Understanding the Brand
First, we explored My Property Box’s vision and values. This understanding enabled us to capture the essence of their modern, digital-first approach. Moreover, by understanding their mission to disrupt the traditional market, we could design assets that truly represented the brand.
Logo Design
Next, we developed a bold, modern logo that conveyed innovation and reliability. After creating different iterations, we refined and tested them to ensure clarity, memorability, and versatility across print and digital media.
Stationery and Folder
In addition, the A4 folder and stationery were designed to be professional yet approachable. Using a consistent color palette, typography, and design language ensured that all materials reinforced the brand identity.
Lettings Board
Similarly, we designed a standout lettings board that immediately drew attention. With clear messaging, bold colors, and strong branding, it worked well both on the street and in photos for digital listings.
Content Managed Website
Furthermore, the website was built with WordPress, giving My Property Box the ability to update property listings and news easily. Responsive design ensured a seamless experience on mobile, tablet, and desktop. Additionally, social media integration allowed them to connect with clients and followers efficiently.
The Outcome
As a result, the completed brand identity clearly communicates My Property Box’s modern approach. The logo, stationery, lettings board, and website all work cohesively to reinforce their market position. Moreover, the website’s CMS ensures the team can update content without technical barriers.
Impact
Since the launch, My Property Box has successfully differentiated itself in a competitive market. Consequently, their bold, consistent branding supports their mission to modernise lettings and resonates with clients seeking a fresh, digital-first experience.