The Challenge
Sometimes a perfect mix of amazing beer and inspired design come together. The Mechanic Brewery wanted to go down a rememberable mascot crammed, illustrative route with their brand, and wanted a custom mascot they could use- the eponymous Mechanic himself. The narrative spect would be an essential part of the brand.
The Solution
Each of the striking bottle labels we designed for the Mechanic Brewery tells a story guaranteed to make you smile; humour has been proven to dramatically increase brand memorability and product recognition!
We provided:
A logo and mascot, followed by a bespoke range of illustrated beer bottle labels, pump clips, keg clips and promotional materials.
