The Challenge

Sometimes a perfect mix of amazing beer and inspired design come together. The Mechanic Brewery wanted to go down a character crammed, illustrative route with their brand, and wanted a mascot they could use- the eponymous Mechanic himself. The narrative spect would be an essential part of the brand.

The Solution

Each of the labels we designed for the Mechanic Brewery tells a story guaranteed to make you smile; humour has been proven to dramatically increase brand memorability and product recognition!

We provided:

A logo and mascot, followed by a bespoke range of illustrated bottle labels, pump clips, keg clips and promotional materials.

LemonTop Limited

The Work Place
Heighington Lane
Aycliffe Business Park
Newton Aycliffe
Co. Durham
United Kingdom (UK)

Tel: 01325 311177


Awards & Nominations
SIBA Members since 2013
Funding Available
NEBSF Funding Available

We are a registered provider for NBSL’s North East Business Support Fund helping businesses to improve their competitiveness. Find out more at

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