Introduction
Mabinagion Mead approached us in 2015 to create brand guidelines for their mead range. They wanted a clear and consistent visual identity.
By developing these guidelines, we aimed to strengthen brand recognition and provide the team with practical rules for applying the brand across all touchpoints.
The Brief
The client needed a document that covered:
- Logo usage
- Colour palette
- Typography
- Packaging guidance
- Marketing applications
They wanted the guidelines to reflect the heritage and quality of Mabinagion Mead, while remaining flexible enough for future products.
The Design Approach
First, we analyzed the brand’s existing assets and visual identity to identify what worked well.
Next, we structured a system for logo placement, colour usage, and typography that could be applied consistently across all materials.
We also added illustrative and decorative elements to highlight the craftsmanship and artisanal nature of the mead.
Additionally, we included example layouts for labels, promotional items, and digital content, demonstrating how to apply the brand consistently in different formats.
Finally, we provided guidance on imagery style to help the client maintain a cohesive look across social media, websites, and print materials.
Production and Implementation
We delivered the brand guidelines as a professional, easy-to-follow document.
The guidelines included practical examples for bottle labels, marketing collateral, and online content, enabling the team to create new designs quickly and confidently.
By standardizing the brand’s visual language, Mabinagion Mead could maintain a strong and recognizable identity even as new products or campaigns were introduced.
The Outcome
The brand guidelines gave Mabinagion Mead a clear, cohesive, and professional identity.
They allowed the team to apply the brand consistently across all channels, from packaging to digital marketing.
As a result, the mead strengthened its market presence, and the client could confidently expand their range while keeping their visual identity intact.