Introduction
Little Critters Brewing Company asked us to create a new design for their Imperial Stout 330ml bottle. The goal was to make it look bold, premium, and part of the playful Little Critters range.
The design needed to show off the stout’s rich, dark character while still fitting with the brewery’s fun and approachable brand.
The Brief
The brewery wanted a design that highlighted the beer’s strong flavour, deep colour, and full-bodied style.
It had to work on a 330ml bottle and be easy to read for customers browsing shelves.
At the same time, the design needed to match other bottles in the Little Critters range, keeping a consistent brand identity.
The Design Approach
We used dark, rich colours to represent the stout, while keeping playful illustrations to maintain the brand’s personality.
A quirky little animal illustration was added to tie the beer into the broader Little Critters family.
Bold, clear typography was used so the beer name and alcohol strength were instantly visible.
We also included small details and textures to make the label feel premium and visually interesting.
Production and Finishing
High-quality label stock was chosen to make the bottle feel solid and upscale, while surviving storage, delivery, and handling.
We prepared the artwork in multiple formats for printing, online marketing, and social media promotions.
Close attention was paid to ensure the dark colours reproduced consistently, highlighting the beer’s rich, stout character.
The Outcome
The Imperial Stout 330ml bottle stood out on shelves with its rich dark colours and playful, distinctive illustration.
Customers responded well, seeing it as both premium and approachable, reflecting the quality of the beer inside.
The design strengthened Little Critters’ overall brand identity and gave the brewery a strong template for future stout bottles.