Introduction
Let There Be Beer approached us with a clear but time-sensitive request. They needed a very small run of pump clips for a photo shoot promoting their latest campaign. Although the quantity was minimal, the clips had to look sharp, camera-ready, and fully aligned with the brand’s identity. The project was small in scale but high in visibility.
The Brief
The client wanted pump clips that would not only photograph well but also be suitable for use in any future promotional shoots. Consistency with their existing brand assets was essential. That meant following their logo specifications, adhering to brand colour guidelines, and ensuring the final design felt like a natural extension of their existing visual identity.
The Design Approach
We began by reviewing their full set of brand guidelines, paying close attention to logo placement, colour codes, and typography. This ensured that the pump clips would look authentic and instantly recognisable, even in close-up photography.
Next, we explored layouts that would present the logo clearly from various angles. Since photo shoots often require different camera perspectives, we made sure the design had strong visibility whether viewed head-on or from the side. We kept the overall look clean and uncluttered, allowing the branding to remain the focal point.
Production Process
Because this was a small production run, precision and quality control were key. We worked with trusted suppliers to produce the clips to exact specifications. Every detail — from the crispness of the print to the durability of the materials — was checked to ensure the product would hold up during handling and repeated use.
The limited run also meant a quick turnaround. We streamlined the approval process, moving rapidly from concept to print without compromising quality. This ensured the clips were delivered in time for the scheduled shoot.
The Outcome
The final pump clips hit all the right notes. They were bold, professional, and unmistakably on-brand. In the campaign photography, they added authenticity and visual interest, reinforcing the Let There Be Beer identity without distracting from the overall composition.
Better still, the design proved versatile enough to be reused in future campaigns and promotional shoots, giving the client greater value from their initial investment.
Conclusion
Even small projects can make a big impact. By combining attention to detail, brand consistency, and quick execution, we delivered a product that helped Let There Be Beer present a polished and professional image in their latest campaign — and beyond.