Introduction
Knops Beer Company was founded with a simple idea: to celebrate the diversity and heritage of beer. They aim to create brews that are easy to enjoy, whether you’re a long-time ale lover or just starting to explore craft beer.
Their products are carefully brewed and proudly Scottish. But great beer needs great presentation. As their range grew, so did the need for smarter packaging.
The Challenge
Knops needed a new 4-bottle gift pack. It had to work with two very different bottle sizes: 300ml and 500ml. That meant the design had to be adaptable without looking messy or cluttered.
They didn’t want to print and store two versions of the same box. That would increase costs, waste space, and make logistics harder. The packaging also had to feel premium — gift-ready and visually strong on the shelf.
So, the challenge was clear: create one pack that fits two bottle sizes, stays secure, looks great, and is cost-effective.
Our Solution
We designed a custom gift box that checks every box.
The exterior is bold and clean, featuring Knops branding in a way that stands out at retail. The box is strong, easy to carry, and fully recyclable — aligning with Knops’ sustainability values.
Inside, we created a removable insert system. These inserts are tailored to fit either 300ml or 500ml bottles securely. The bottles stay upright and protected, no matter the size. Swapping the insert is quick and easy, which gives the Knops team full flexibility.
By designing the insert separately from the outer box, we gave Knops one consistent packaging format. This reduces storage needs and makes production much more efficient.
Outcome
The final gift pack delivers exactly what Knops needed.
It’s stylish and functional. It’s flexible enough to use across multiple product lines. And it feels like a gift — not just a box. That’s important when customers are buying for holidays, events, or special occasions.
The design has helped streamline Knops’ operations. One box now works for several product types. It also reduces waste, simplifies logistics, and supports sustainability goals.
At events and in stores, the packaging draws attention. It reflects the care and quality behind each beer. And it helps Knops tell their story — one bottle at a time.