Hardknott Brewery Case Study
“Our goal is to make the most stunning beers that have ever come out of West Cumbria.”
One of the first things Hardknott said to LemonTop was “Our goal is to make the most stunning beers that have ever come out of West Cumbria.” That was quite a bold statement as there were already some quite formidable beers and brewers in the area but Dave’s passion was clear to see. Dave liked the way LemonTop added a twist of creativity and originality to everything we do so asked us to create the whole package, starting with an initial fresh brand identity for the brewery, all the way through to labels, point of sale and promotional literature.
The perfect opportunity to stretch our minds and stimulate our creativity.
The rural and rustic area gave us the perfect platform.
It’s a science
Dave believes that brewing beer is more than an art, it’s a science, so he gave his initial range of beers very scientific names. This gave us a great starting theme and allowed us to be really creative with imagery and colours. Using the same unique shape of the logo we created a range of 6 unique beer bottle labels as well as matching pump clips and keg badges. Each label was designed around the name and ingredients, but all were designed with the same look and feel giving us an eye-catching, colourful and unique range.
Inspired by science fiction
The natural progression of the next set of labels was to create a bolder, more illustrative art style but remain within the Hardknott brand guidelines. As Dave was still keen on using the scientific theme throughout the brand he came up with names that reminded us all of the futuristic space themed TV programmes we watched in our younger days. We drew on the style of vintage science fiction posters, giving us scope to be more illustrative and innovative in the creative process. Each of the labels is detailed with a variety of different characters in science fiction themed settings. Dave was delighted with the end product so it will be interesting to see what he has in mind for his future beers.