Introduction
Easigrass continues to lead the artificial grass market with innovative products that offer realistic looks, durability, and easy maintenance. As a result, their solutions enhance both residential and commercial outdoor spaces, combining beauty and practicality.
Project Overview
In 2017, Easigrass tasked us with designing an updated brochure to reflect their latest product innovations and market positioning. Therefore, the goal was to create a fresh, engaging piece that clearly communicated the benefits of their artificial grass range and encouraged customer trust and interest.
Design Challenge
The new brochure needed to balance detailed product specs with appealing lifestyle visuals. Moreover, Easigrass wanted to highlight advancements in texture, durability, and eco-friendly materials while inspiring potential customers about the endless possibilities for their outdoor areas.
Our Approach
To achieve this, we developed a brochure design that emphasized clarity and ease of use:
Dynamic Visuals: Firstly, we incorporated vivid, high-quality photos showcasing artificial grass in diverse settings—from family gardens to sports facilities—helping customers envision the product’s versatility.
Concise Information: Secondly, product features and benefits were presented in digestible chunks with bullet points and icons to aid quick understanding.
Fresh Colour Palette: Furthermore, greens remained the dominant colour, complemented by clean whites and natural earth tones to reinforce the connection with outdoor living and sustainability.
Typography: Additionally, a mix of modern sans-serif fonts ensured readability and a contemporary feel, with strategic use of bold headings to create clear content hierarchy.
Enhanced Interactivity and Versatility
In addition, to increase engagement, QR codes linked readers directly to video demonstrations, customer reviews, and detailed installation guides. Moreover, the brochure was designed for seamless use in both print and digital formats, making it versatile for sales teams and customers alike.
Outcome
Consequently, the final product was a polished, user-friendly brochure that strengthened Easigrass’s brand presence. It effectively communicated product quality and inspired confidence, thereby helping to drive sales and build customer loyalty.