About Easigrass
Easigrass is a leading provider of high-quality artificial grass solutions. Known for durability, natural look, and low maintenance, Easigrass products transform outdoor spaces into beautiful, usable areas all year round.
Project Overview
In 2016, Easigrass asked us to create a new brochure that would showcase their product range and highlight the benefits of artificial grass to a wide audience. The goal was to design a brochure that was informative, visually appealing, and easy to navigate.
Design Challenge
Easigrass needed a brochure that could balance detailed product information with inspirational imagery. It was important to educate potential customers about features like durability, eco-friendliness, and easy installation — while also sparking ideas on how their grass could enhance different types of outdoor spaces.
Our Approach
We crafted a brochure with a clean, modern layout that guided readers effortlessly through the content. Key features included:
Striking Imagery: We used high-resolution photos that showed Easigrass in various settings — gardens, playgrounds, balconies, and commercial spaces. These images helped customers visualise how the product could transform their own spaces.
Informative Sections: Clear, concise copy explained the technical benefits and variety of grass types, making complex information accessible to all readers.
Colour and Typography: The brochure employed a fresh, natural colour palette dominated by greens and earth tones, reflecting the product’s connection to outdoor living. Typography combined legible sans-serif fonts for easy reading with elegant headers to create hierarchy and flow.
Interactive Elements and Practical Design
To further engage readers, the brochure included QR codes linking to installation guides, customer testimonials, and online product galleries. The brochure was also designed with both print and digital use in mind, ensuring crisp visuals and readability across formats.
Outcome
The final Easigrass brochure successfully communicated the product’s key selling points while inspiring customers to imagine their transformed outdoor spaces. Its balance of information and aesthetics made it a powerful sales and marketing tool.