Introduction
Durham Brewery recently celebrated a major milestone — their 20th birthday. To honour this occasion, they brewed a special one-off beer. This brew was bottled in two sizes: 500ml and 750ml.
They asked us to design a label that would work seamlessly on both bottles. In addition, they wanted the design to make the bottles stand out and feel more celebratory compared to their core range.
The Challenge
Designing for two different bottle sizes required a flexible approach. The label had to fit each bottle perfectly without losing impact or clarity. Moreover, the celebratory feel needed to be clear but still connected to Durham Brewery’s established brand identity.
The Approach
We chose to print the labels on clear stock to let the rich colour of the beer show through. This added subtle elegance and kept the packaging clean and modern.
To further emphasize the special nature of the beer, we introduced neck tags for both bottle sizes. These tags added an extra layer of sophistication and a tactile element customers could notice.
For the larger 750ml bottles, we designed an additional label to cover the swing top. This not only enhanced the celebratory look but also gave the bottle a finished, polished appearance.
The Outcome
The final design made the special edition bottles feel distinct yet cohesive with Durham Brewery’s core range. The clear labels, neck tags, and swing top wrap worked together to create a premium look.
Both 500ml and 750ml bottles received praise for their stylish, celebratory packaging that matched the importance of the 20th birthday milestone.
Conclusion
By carefully balancing flexibility and brand recognition, we helped Durham Brewery showcase their milestone in style. The packaging elevated the one-off beer from just another product to a keepsake commemorating 20 years of brewing excellence.