The weather never wins!
Be first out and last in.
A new fresh line of sports accessories.
Creating an active lifestyle brand.
Our goal was to develop a high-quality brand design targeted at the active lifestyle market. From the outset, the whole DriKit range was designed to be fully waterproof so the brand identity needed to show this. The logo was hand-drawn to portray the uniqueness of the DriKit products. We used three circles to represent water but they always remain above the DriKit name, never touching it, to portray the impenetrable waterproof aspect of the brand. The idea to use the three circles as a prominent feature in the logo enabled us to use these as separate, recognisable elements on individual products and because of the simplicity of these elements, they work really well as a balanced, recognisable and unique social media icon or app icon.