Being brewery branding specialists, we have to keep an eye on what everyone is doing regarding branding, labelling and packaging. We already know what the modern design trends are, but we always have to keep one step ahead of the game. For the Castle Eden Modern range we went for a completely typographic approach, simplifying everything down to create a clean, crisp, progressive design that would be different enough to stand out from competitors yet still look like a desirable and drinkable selection of beers. We know colour plays a big part in how labels are perceived, however we took it one step further and created colourful background patterns that illustrated the name of the beer without being too exaggerated or overstated.