Introduction
Brew Star / Anarchy Brew Co is a small but fast-growing craft brewery based in Morpeth, Northumberland. Founded in February 2012, this brewery has quickly become a popular choice in pubs and bars across the North of England.
Their reputation for producing quality craft beers has grown rapidly. Despite being a relatively new player, they have attracted a loyal customer base and wide distribution.
LemonTop Creative was invited to support Brew Star / Anarchy Brew Co with branding, marketing, and design solutions to help build their visibility and boost sales further.
About Brew Star / Anarchy Brew Co
Brew Star / Anarchy Brew Co began as a passion project for a group of local beer enthusiasts. Their aim was to bring bold, flavourful craft beers to the Northumberland area and beyond.
Since starting in 2012, they have steadily expanded their range and presence. Their beers have become staples in local pubs and have started to reach wider markets.
The brewery is known for its commitment to quality ingredients and innovative recipes. Their brand reflects this passion, but as their reach grew, they needed help to sharpen their branding and marketing efforts.
Project Objectives
LemonTop Creative’s partnership with Brew Star / Anarchy Brew Co focused on several key goals:
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Strengthen brand identity to reflect the brewery’s quality and ethos
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Create standout packaging and label designs that appeal to craft beer drinkers
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Develop marketing materials to support promotions and events
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Increase online visibility and support digital sales efforts
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Position Brew Star / Anarchy Brew Co as a leading craft brewery in Northumberland and the North of England
Brand Identity Development
Understanding the Brewery’s Vision
We began by working closely with the Brew Star / Anarchy Brew Co team to understand their brand values and target audience.
Their identity needed to express both the rebellious, independent spirit suggested by “Anarchy” and the quality-driven approach represented by “Brew Star.”
Logo and Visual Elements
Our design team refined the brewery’s logo to make it versatile across packaging, digital, and print. The logo captures a bold, dynamic look with a nod to traditional brewing heritage.
We developed a colour palette and typography style that reinforced the craft, artisanal feel while standing out on shelves.
Packaging and Label Design
Eye-Catching Bottle Labels
Craft beer packaging plays a vital role in attracting drinkers. We designed labels that combined modern graphic elements with clear branding cues.
Each beer in the range received its own distinctive label design while maintaining visual consistency across the portfolio.
This approach helped Brew Star / Anarchy Brew Co’s beers to be instantly recognisable in pubs and stores.
Can and Bottle Sleeve Designs
We also created can designs and bottle sleeves for limited-edition releases and special events. These designs highlighted unique flavours and built excitement around new product launches.
Marketing Materials and Promotions
Point-of-Sale Displays
To help boost visibility at bars and retail locations, LemonTop designed vibrant point-of-sale displays.
These included posters, beer mats, pump clips, and banners, all featuring the refreshed branding and consistent messaging.
Social Media and Digital Marketing
We supported Brew Star / Anarchy Brew Co with social media content strategies, helping to grow their online presence.
LemonTop crafted engaging visuals and campaign ideas tailored to craft beer fans, increasing brand awareness and community engagement.
Website and E-commerce
User-Friendly Website
Understanding the importance of a strong online presence, we helped develop a website that showcased the brewery’s story, product range, and events.
The site was designed for easy navigation and mobile responsiveness, making it simple for customers to find and buy their favourite beers.
E-commerce Capabilities
With growing demand for online orders, we integrated e-commerce features that allowed direct beer sales. Customers could browse, select, and purchase Brew Star / Anarchy Brew Co products with ease.
Results and Business Impact
Increased Brand Recognition
The refreshed branding and packaging significantly boosted Brew Star / Anarchy Brew Co’s visibility. Their beers stood out in competitive markets, leading to increased trial and repeat purchases.
Expanded Market Reach
With targeted marketing support and online sales, the brewery expanded beyond local pubs into broader regional distribution.
Enhanced Customer Engagement
Improved digital marketing and social media efforts helped build a loyal community of craft beer enthusiasts who actively engage with the brand.
Business Growth
Overall, the partnership with LemonTop Creative has supported sustainable growth for Brew Star / Anarchy Brew Co. Their market presence, customer base, and sales figures have all shown positive upward trends.
Why LemonTop Creative?
LemonTop Creative offers specialist expertise in the craft beer sector. We understand the challenges small breweries face in crowded markets.
Our approach blends creativity, strategy, and practical know-how to deliver branding, packaging, and marketing solutions that work.
For Brew Star / Anarchy Brew Co, we provided tailored support to help them grow with confidence and clarity.
Conclusion
Brew Star / Anarchy Brew Co’s journey from a small local brewery to a regional craft beer favourite is inspiring. With LemonTop Creative’s help, they sharpened their brand, improved packaging, and expanded marketing efforts.
The results speak for themselves: stronger brand presence, broader market reach, and a loyal customer base.
If you’re a craft brewery looking to grow your brand and sales, LemonTop Creative can help turn your vision into reality.