Introduction
The Real Cider Company, a leading Yorkshire cider producer, tasked LemonTop Creative with designing branding for their new craft cider, Bramley Swiggins. This special cider was created to celebrate a famous Yorkshire cycling event, and the company wanted a unique, eye-catching brand design to capture the local spirit and cycling culture.
Our goal was to create a bold and memorable cider pump clip design, extend it into bottle labels, and develop supporting promotional materials to help The Real Cider Company maximize their cider’s visibility at events and pubs across the UK.
About The Real Cider Company and Bramley Swiggins
The Real Cider Company is known for its authentic, handcrafted ciders made in Yorkshire. Their Bramley Swiggins cider celebrates the cycling heritage of the region and connects with craft beer and cider lovers who appreciate quality and local roots.
Project Challenges and Objectives
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Develop a distinctive cider pump clip design that reflects Yorkshire and cycling culture
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Design bottle labels consistent with the pump clip to build strong brand recognition
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Create versatile promotional materials including banners, stickers, and bar runners
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Help The Real Cider Company effectively promote Bramley Swiggins at cycling events and pubs
Our Approach to Craft Cider Branding
Crafting the Pump Clip Design
We began by designing a unique and bold cider pump clip for Bramley Swiggins. This was vital for standing out on pub bars and catching the attention of cider drinkers. The design used cycling-themed imagery and Yorkshire-inspired colours to connect with the target audience.
Extending to Bottle Labels
Once the pump clip design was approved, we adapted it for bottle labels. Consistency across packaging was key to reinforce brand identity and increase product shelf appeal.
Promotional Materials for Maximum Impact
To boost awareness during the cycling event and beyond, we designed:
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Custom banners for event signage and promotional displays
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Stickers for bottles and giveaways to encourage customer engagement
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Branded bar runners to enhance visibility in pubs and bars
These materials helped The Real Cider Company build a cohesive marketing campaign around Bramley Swiggins.
Results: Enhanced Brand Visibility and Engagement
The strong, cohesive branding helped Bramley Swiggins quickly gain recognition at events and within retail locations. The pump clip and labels made the cider instantly recognisable behind bars, while the promotional materials effectively supported event marketing efforts.
This resulted in increased customer interest, greater sales opportunities, and a stronger connection between The Real Cider Company and the Yorkshire craft cider community.
Conclusion
LemonTop Creative successfully delivered a complete branding solution for The Real Cider Company’s Bramley Swiggins cider. From the initial pump clip design to comprehensive promotional collateral, our work enabled the brand to capture the spirit of Yorkshire cycling culture and stand out in a competitive craft cider market.
If you’re looking for expert branding and design for your craft cider or beverage brand, LemonTop Creative can help bring your vision to life with targeted, creative solutions.