Blazewear heated clothing had given us free reign to come up with a variety of different ideas, so from the offset they wanted us to throw away any constraints and really show how creative we could be. However, we were quite surprised when Blazewear chose one of the more understated and elegant designs we had visualised.
Even though it was, in essence, a letter B, the way we had creatively approached the design was exactly what the client had envisioned his brand to be. Blazewear heated clothing thought the brand identity would work seamlessly in all of the places it would be used, from clothing and batteries to packaging and promotional literature. They also thought it lifted the company to new heights and they would now confidently compete on any stage and in any market worldwide.
To the Blazewear heated clothing team, product packaging is one of the most important aspects of the brand identity. One-third of customer decision making is based on product packaging. Quality and price play an important part in retaining loyalty, but no one will appreciate the flavour if they are not first enticed into purchasing the product and trying it at home. We knew we needed to create something that looked warm and inviting yet technologically advanced and light years ahead of their competitors.
After creating the Blazewear brand identity it was vital to maintain its consistency. It is the foundation of Blazewear’s business so keeping it consistent and regulated is essential in successfully communicating the company’s message. Creating a full set of Brand Guidelines allowed us to outline things such as logo design, styles, colours, placement, size, ensuring that no matter where your branding appears, it is consistent and regulated, and people know there’s a correct way to display it. The Brand guidelines established the image, tone of voice and personality of Blazewear, and established how customers, employees and investors would view the company. Click here to visit the website.