Keeping your brand guidelines consistent and regulated is essential. #happyaslarry
Brand guidelines keep your brand consistent and regulated is essential for the image and identity of your business. We can create brand guidelines to ensure that no matter where your logo appears, people know how it should be displayed, formatted and coloured.
Your brand guidelines should be issued to staff, management and any external company that does work for you, so they are in no doubt of your brand’s rules and regulations on usage and display. It applies to all your marketing material and brand messages and should be strictly adhered to.
These range from signs, advertising, website and promotions through to how your staff communicate the message via uniforms and correspondence. Read our building brand guidelines in 5 easy steps.
Having completed you brand development you will now have your Brand Guidelines, outlining your company philosophy and determining the basis for all company interactions. They establish the rules for creating and bringing together an identifiable and unified company image. Brand Guidelines should create a culture that people want to buy into. They establish the image, tone of voice and personality of your business, and dictate how your customers, employees and investors view your company. Read our building brand guidelines in 5 easy steps.
Brand Guidelines will ultimately establish:-
Creating a presence
Establishing a personality
Giving a voice
Inspiring company culture
Building credibility and trust
Developing a USP
Instilling a promise
Engaging an audience