Brand Guidelines

Brand guidelines establish the image, tone of voice & personality of your business, how customers, employees & investors view your company.

Brand Guidelines are the foundation of your brand identity.

Excelpoint, Brand Creative Design Service, Brand Guidelines, logo design

Brand guidelines establish the image, tone of voice and personality of your business, and dictate how your customers, employees and investors view your company. Brand guidelines that keep your brand consistent and regulated are essential in maintaining the image and identity of your business. We can create brand guidelines to ensure that no matter where your brand appears, people know how it should be displayed, formatted and coloured. Everything from brand signage and promotions, through to how your staff communicate your brand message via uniforms and correspondence, will all be taken into consideration as we put together a structured and consistent brand guidelines document.

Excelpoint, Brand Creative Design Service, Brand Guidelines, logo design
JT Atkinson, Brand Design, Creative Design, Brand Guidelines

Brand Guidelines are the basis for all company interactions.

JT Atkinson, Brand Design, Creative Design, Brand Guidelines
Brand Guidelines outline your company philosophy and determine the basis for all company interactions. We can help you establish rules for creating and bringing together an identifiable company image. These rules will encompass everything from logo colours and how they should be used, through to promotional literature, advertising, design and even how you should use a social media strategy. Your brand guidelines should be issued to staff, management and any external company that does work for you, so they are in no doubt of your brandโ€™s rules and regulations on usage and display. It applies to all your marketing material and brand messages and should be strictly adhered to.

Brand Guidelines ensure that your brand is consistent.

BFBi, Brand Design, Creative Design, JT Atkinson, Brand Design, Creative Design, Brand Guidelines
Consumers and customers respond to consistency, so consistency is vital for a strong brand identity. We’ll help you consistently convey your brand identity through every form of communication and customer experience, through the services you offer, how you look, how you act, and what you say. If your brand is consistent, it will have a direct, positive impact on how the world perceives you and will drive brand recognition. The brand guidelines we create will ensure that your brand is consistent, and the brand messages you send out will feel more harmonious and connected.
BFBi, Brand Design, Creative Design, JT Atkinson, Brand Design, Creative Design, Brand Guidelines
LiveBrew, Brand Guidelines

Brand Guidelines tell your story

LiveBrew, Brand Guidelines

As Brand Design specialists we have first-hand experience of the incredible impact a good brand story has. Your brand guidelines are the perfect platform to tell your story, including your mission, your values and your reason for existing. Weโ€™ll make sure your story aligns with your brand guidelines and becomes part of a consistent framework that brings your entire brand identity together.

Got a project? Let's talkโ€ฆ
personalised drinks, personalised beers

Whether you need a refreshing change, or you just want to heat things up a little, our services can help your brand stand out from the competition. We are always happy to talk to you about your project, offer advice and provide free estimates.

We are a hands on, accessible team that you can contact anytime. If you would like to find out how we can help, give us a call on 01642 969222.

We are flexible on how you can contact us. If you prefer face to face meetings, that’s great. If you would rather have virtual meetings over Zoom or Teams then we are happy to book these in.

Alternatively you can email us at hello@lemontopcreative.com or click the ‘Got a project? Let’s talkโ€ฆ’ button below.

personalised drinks, personalised beers
What our customers sayโ€ฆ
Holy Grail Case Study
I would 100% recommend Lemontop to anyone looking for extremely good creative brand and packaging designers. My start-up company went through a re-brand and on top of the designs the way that Andy, Arron and the team work with you to come up with creative options and follow-up tweaks is the best Iโ€™ve experienced. Weโ€™ll be using them again for future design work we need at Holy Grail for sure!
Alfie Law
Ragin’ Ape
"My experience with LemonTop has been top-notch. They are true professionals and experts, consistently exceeding my expectations. There isnโ€™t a creative design challenge they canโ€™t overcome, and any brand serious about design can rest assured they will always be in good hands with Andy and Arron."
Lou Pereira
Levenbank Distillery
Lemontop has proven to be the ideal creative partner for our brewery. Anything from minor amends to a whole new product design concept is delivered on time and with amazing results. Capable of taking your own design concept in your head and taking it to a new level.
George Wotherspoon
tees maritime cluster logo
Tees Maritime Cluster
As a start-up, having partners you can rely on is absolutely vital - and LemonTop have been exactly that. Working with a team who can turn their hand to anything: web build, design, troubleshooting, and all the unexpected bits, has been invaluable. Weโ€™ve built an entire organisation from the ground up this year, starting with our website, and their support (and patience!!) has been unwavering throughout.
Joanne Vinton-Bullwinkel
Brewstation logo
Brewstation
LemonTop have been a great help in setting up and developing our brewery brand. Andy Mogg and his team have been first class in collaboration and communication with us, helping in digital designs for our branding. I would definitely recommend the services offered by LemonTop and I am sure we will be using them for future projects
Henry Wiltshire
Foxcub Brewing Ltd
As Head Brewer & Director at Foxcub Brewing Ltd, I trusted Lemontop Creative, recommended by SmallBatch Brewing, to design our beer labels. They crafted bold, creative artwork for our core beers, enhancing shelf appeal and customer response. Their professionalism and creativity have made them an invaluable partner, highly recommended
Jamie Fox
Strangers Brewing
Working with Lemon Top has been a fantastic experience. Their design work and customer service is exceptional, and their responsive collaboration makes the process easy. I highly recommend partnering with them.
Brett Welch
Tomos Watkin
LemonTop have been a fantastic partner to work with in revitalising the Tomos Watkin brand. The visuals they've created have been so impactful that we have secured significant listings based on the visual appeal alone. Both our trade and B2C customers are excited by the new assets and we couldn't be happier with the process of working with the LemonTop team and ultimately the final result. 10/10 would recommend.
Joelle Drummond
quantock brewery
Quantock Brewery
"It's an absolute pleasure working with LemonTop Creative! Their commitment to delivering top-notch solutions and pushing the boundaries of what's possible is truly inspiring. Their attention to detail, combined with their out-of-the-box thinking, consistently results in exceptional outcomes that leave a lasting impact. This is due to their genuine passion for their work, which is evident in every interaction and project. Working with LemonTop Creative has been an invaluable experience due to their professionalism, expertise, and unwavering commitment to excellence, making them the go-to choice for any creative project. I can confidently say that LemonTop Creative is not just a team of professionals; they are partners who go above and beyond to bring dreams to life. If you're looking for a creative powerhouse that will elevate your brand and captivate your audience, look no further than LemonTop Creative."
Cheryl - Quantock Brewery
AV DAWSON
โ€œLemonTop are a top agency we can rely on to get projects completed in quick succession. The team are a great bunch to work with and are on-hand to constantly support us with any design, website and digital queries we have.โ€
Lucy Tyreman
Charles Faram
We've worked with LemonTop for a number of years now and they have always delivered exactly what we need from a design and marketing perspective. The communication and support are always excellent and no matter what the project, they always exceed our expectations with their creativity, reliability and professionalism. We are always impressed by the level of skill and knowledge they have and they always understand what we are trying to do with our design and marketing campaigns. They are always there even if it's just for a quick chat and a little advice over a cup of coffee. I would recommend them to anybody looking for a professional, responsive, highly creative and passionate team for any type of design and marketing work.
Charlie Gorham
4Tโ€™s Brewery
Massive thanks to LemonTop for the great work they do. Anyone looking for fresh, quirky designs, share your ideas with these guys and they will do the rest!
Jordan Millington
Laidlaw Schools Trust
I've worked with Andy and the LemonTop team in my previous and current job roles, firstly in transport marketing and now in education marketing. They have such a positive approach and the standard of work we receive is incredible. They communicate well from start to finish, are often reactive in helping us to deliver unexpected outputs and offer such a variation of creative skills it allows them to take a brief (or sometimes even just an idea of mine) from conception to an audience-appropriate, highly engaging multi-channel marketing campaign.
Megan Byrne
Crag Springwater
Andy has been brilliant, I will hopefully be using him for years to come. Best designer I've ever worked with.
Dorain Binder
Drop Bear Beers
LemonTop has been a key partner to our brewery's success. From creating a fresh new website to drive e-commerce, to designing POS and packaging to support our biggest customers, LemonTop has been a pleasure to work with. The team always bring exciting ideas to the table but is also more than happy to collaborate closely if you have a clear vision for the project. I will be using LemonTop for my second brewery and I can't recommend them highly enough!
Joelle Drummond
La Vie en Pink
Thanks, Andy for all your help. LemonTop has been incredible to work with on all levels. Your creativity, response times, attention to detail and knowledge of the drinks industry are second to none We started with a very rough brief and LemonTop interpreted it exactly to develop the look and feel that met our vision. Occasionally, when we had to put the squeeze on to produce something on very short notice, you never let us down. I recommend anyone looking to develop a dink brand to partner with LemonTop.
Charles Crotty
4Tโ€™s Brewery
Working with Andy and the team has been great since day one! We send in our ideas about what weโ€™d like the image to look like and every time they manage to smash it out of the park. We had a few issues with our web shop and no matter what time of day the issue is sorted within minutes! Fast and reliable.
Jordan Millington
Deaf Empowering Network
Lemontop Creative exceeded our expectations with their impeccable attention to detail and keen insight into our branding needs. From selecting the perfect colour scheme to choosing fonts that resonate with our mission, they delivered top-notch results. Their passion for collaborating with charities shines through in their exceptional work. Highly recommended! - Deaf Empowering Network
Craig Jones
Oasthouse Engineering
Oasthouse has been working with and utilising the services of Andy, Aaron and the rest of the guys at Lemontop for a number of years now. We exclusively recommend Lemontop to all of our digital print clients as, in our opinion, thereโ€™s nobody with better market knowledge when it comes to design and marketing in the drinks industry. We exclusively use them for all of our own projects, which we feel solidifies our recommendation and shows our confidence in their work to our clients. No matter our crazy ideas or short turnaround requests, Lemontop always deliver! We can always count on Lemontop for a professional, quality and personable service. Our completely genuine opinion is that weโ€™d consider Lemontop as friends, as well as a supplier and I can think of a number of our clients who would also say the same.
Paul Evans
Loch Lomond Brewery
Lemontop has proven to be the ideal creative partner for our brewery. Anything from minor amends to a whole new product design concept is delivered on time and with amazing results. Capable of taking your own design concept in your head and taking it to a new level.
George Wotherspoon
Excellent
LemonTop Creative5.0
Based on 10 reviews
Absolutely brilliant service Andy is an absolute star helping out with an issue over the Christmas holidays sorted in 5 minutes. This level of service has been consistent for the whole time they have been going since 2012.
Andy and Arron were brilliant! Communication was easy and very fast. They helped me through the process and were patient with my silly questions and ideas. The designs they came up with hit everything I wanted and more. Would recommend to anyone and will definitely be using them in the future.
Best in the business, creative, great communication and always there to help!
Excellent experience working with Andy, really efficient and reliable to deal with. A pleasure!
Have been working with LemonTop for over a year now and you couldn't ask for better customer service. Delivery always on time and of great quality, they really go above and beyond, also a fab team to work with. I would recommend to ANYONE!
Iโ€™m a mobile fitness and nutrition coach and needed a website to help promote my business and offer some of my online servicesโ€ฆ Contacted Andy from Lemontop and we chatted over my ideas, requirements and vision plus he added his own thoughts based on experiences. From this my initial website was born and had been tweaked and shaped to what it is today all with the help and skills of Lemontopโ€ฆ. Nothing was ever too much trouble and options were always put to me for design and ways to improve reach, engagement and flow of the site were always discussed to give the best experience possibleโ€ฆ I would not hesitate to recommend Andy, Lemontop and the whole team there for any website or creative needs as they always help and put the customer and business first making the process of working with them very smooth and easy. 10/10

Our customers

Durham County Council
Port Of Middlesbrough
Durham Wildlife Trust
Quantock Brewery
Yorkshire Dales Brewing
Speyside Craft Brewery
La Pink
Coachouse
The Tack Room
AEL Systems
Small World Beers
Groundworks
Darlington Council
The Rivers Trust
Deaf Empowering Network
Connect Tees Valley
MMI UK
Globus Metal Powders
Let's talk about how we can help youโ€‹

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