Blazewear heated clothing had given us free reign to come up with a variety of different ideas, so from the offset they wanted us to throw away any constraints and really show how creative we could be. However, we were quite surprised when Blazewear chose one of the more understated and elegant designs we had visualised.
Even though it was, in essence, a letter B, the way we had creatively approached the design was exactly what the client had envisioned his brand to be. Blazewear heated clothing thought the brand would work seamlessly in all of the places it would be used, from clothing and batteries, through to packaging and promotional material. They also thought it lifted the company to new heights and they would now confidently compete on any stage and in any market worldwide.
To the Blazewear heated clothing team, product packaging is one of the most important aspects of the brand identity. One third of customer decision making is based on the product packaging. Quality and price play an important part in retaining loyalty, but no-one will appreciate the flavour if they are not first enticed into purchasing the product and trying it at home. We knew we needed to create something that looked warm and inviting yet technologically advanced and light years ahead of their competitors.