The Challenge:

Acquiro was formed from a belief that online marketing doesn’t have to be done a certain way. Founded by marketing experts with experience working for large digital agencies, they asked us to create a brand that portrayed a world where Acquiro’s creative technology works hand in hand with business strategies, reflecting their place at the very pinnacle of the digital communications industry. The brand needed to work across a variety of different digital platforms encompassing everything from CRO systems to Social Media Marketing. 

The Solution:

We created a brand identity that constantly reinforces Acquiro’s ethos of simplicity, honesty, quality and consistency. In the systems and software world everything must be obvious and evident, and this was a major factor in the brand design. The logo was designed to adapt responsively. It alters depending on the size and platform being used but is still be recognizable as part of the Acquiro brand. The typography was designed to be clear, legible and easily read. Even the incidental background images were carefully considered as we reasoned that the logo itself doesn’t necessarily need to hold all the weight of our brand identity. By sharing that weight with specific backgrounds and colour fills, always having a large logo presence is not essential throughout the branding. We reinforced the brand by bringing all of these elements together and making sure it could be used through every form of communication and customer experience.  

Considerations

Acquiro now have a brand identity that is bright, bold, colourful and confident. It projects a relaxed and friendly image, symbolising the digital world and the communication channels between Acquro and their clients, customers and staff. One of Acquiro’s strongest assets is their consistency of service. Consistency can’t be overstated. Consistent use of the brand, its colours and key messaging across all channels has effectively developed and strengthened Acquiro’s business, allowing them to make a strong, long-lasting impression throughout the digital marketing industry.

The Results

Acquiro now have a brand identity that is bright, bold, colourful and confident. It projects a relaxed and friendly image, symbolising the digital world and the communication channels between Acquro and their clients, customers and staff. One of Acquiro’s strongest assets is their consistency of service. Consistency can’t be overstated. Consistent use of the brand, its colours and key messaging across all channels has effectively developed and strengthened Acquiro’s business, allowing them to make a strong, long-lasting impression throughout the digital marketing industry.

Acquiro said:

“As a digital marketing company, putting our online persona in the hands of another company wasn’t an easy task! Working with Lemontop, we were able to retain the elements of control we needed while also letting their team lead us through the journey to our new branding. They dealt with our amends, edits and queries like pros and nothing was too much trouble for Andy and the team. The finished article wasn’t what we expected at all when we started this rebrand, but they were able to spot a ‘story’ with our company that is 100% reflected in our new look. We wholeheartedly recommend.”

 

LemonTop Limited

The Work Place
Heighington Lane
Aycliffe Business Park
Newton Aycliffe
Co. Durham
DL5 6AH
United Kingdom (UK)

Tel: 01325 311177

Email: hello@lemontopcreative.com

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Associations

SIBA Members since 2013

Funding Available

NEBSF Funding Available

We are a registered provider for NBSL’s North East Business Support Fund helping businesses to improve their competitiveness. Find out more at https://nbsl.org.uk/nebsf

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