A brochure design, your Elevator Speech With Pictures
In a business world of online social media and digital promotions such as email and facebook advertising, brochure design has taken on a special significance. These days, it makes a refreshing change to hold, feel and touch a physical item such a company brochure.
An informative and inspirational company brochure design is one of the most important and powerful business tools you can have. A great brochure design is a fantastic promotional tool to leave with a potential customer.
Your brochure design should reflect your branding, logo design and adhere to brand guidelines and could be the reminder that’s needed to close a business deal. You may read this and still think a brochure is a waste of resources in a digital age, but it’s not enough to exist solely online. Why? That’s easy…
People are kinetic. We love to touch, to feel textures, to explore something different. It’s also easier to pick up a piece of paper than fumble about for your smartphone or wait for your computer to start up. People like to feel connected. It’s nice to be able pass a brochure between you. It creates a connection, aids communication on all levels and helps you answer any questions.
You don’t have to send someone away to look at your website, you can discuss opportunities straight away without having to worry about passwords, loading time and WiFi connections. People aren’t always online. People often like to relax with a good book, magazine or newspaper. Your company brochure could give them the same feeling.
Having completed you brand development you will now have your Brand Guidelines, outlining your company philosophy and determining the basis for all company interactions. They establish the rules for creating and bringing together an identifiable and unified company image. Brand Guidelines should create a culture that people want to buy into. They establish the image, tone of voice and personality of your business, and dictate how your customers, employees and investors view your company.
Brand Guidelines will ultimately establish:-
Creating a presence
Establishing a personality
Giving a voice
Inspiring company culture
Building credibility and trust
Developing a USP
Instilling a promise
Engaging an audience