After experimenting with different shapes and researching competitors, we decided an irregular yet neat pump clip, along with an illustrative design was the way forward. We drew out a number of shapes and illustrations allowing Dave to choose a style that he wanted to use throughout his whole range of 12 beers.
The illustrations we created drew inspiration from the travel posters of the 1930’s, using a flat graphic style and embellished colours to create a scenic landscape of the West Yorkshire hills and its landmarks. Going a step further, the completed designs were printed using a metallic finish which gave a superior, high quality look and feel to the entire range. However, we decided to go even further and added a resin coating which resulted in a dramatic, elegant and striking range.
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