When Rare Rockets approached us for a new brand identity for Rare Rockets, they didn’t even have a name. As a brand design agency, we get excited when someone comes to us with a unique proposition and something out of the norm that allows us to let our creative juices flow. Working with the deaf community as interpreters, community advocates and training ambassadors, the field they were in was regarded as serious and corporate but from the beginning they knew they didn’t want a traditional brand identity. They wanted something different, unique, and fun. They wanted their brand identity to have a welcoming and friendly personality, promoting the life-changing services they offer. After all, their message was all about helping the deaf community realise