Brewers of fine cask ales and stouts, TrueFitt Brewery wanted a distinctive and different look to the traditional brewery image. Whilst we created a graphic version of the conventional hop image, we designed the logo to be eye-catchingly different and unique. The “jigsaw piece” shape we used symbolised the TrueFitt name and could be used to create unique Pump Clip shapes which would stand out in pubs and restaurants.
JT Atkinson Brand Guidelines
All businesses, from SMEs to global giants such as Apple, need a set of Brand Guidelines to ensure that no matter where your branding appears, it is consistent and regulated, and people know there’s a correct way to display it.
