The Deposit Return Scheme (DRS) is set to launch in Scotland on the 16th of August 2023, and it’s important for businesses to be Deposit Return Scheme ready. If you have a website, there are certain steps you can take to ensure that it’s ready for the DRS and that your customers can easily participate in the scheme. Here are some tips and resources to help you get started.
Understand the DRS and its impact on your business.
Before you can prepare your website for the DRS, it’s important to understand what it is and how it will impact your business. The DRS is a scheme that will require retailers to charge a deposit on certain drinks containers, which customers can then reclaim when they return the container for recycling. This means that your customers will be looking for information on the DRS and how it works, so it’s important that your business is Deposit Return Scheme ready and that you can answer their questions and provide them with the information they need.
Update your website to include information about the DRS.
As the DRS will impact your business, it’s important to update your website to include information about the scheme. This will help your customers understand how the scheme works and what they need to do to participate. You can include information about the types of containers that will be included in the scheme, the deposit amount, and how customers can reclaim their deposits. You can also provide information about how your business will be participating in the scheme, such as whether you will be accepting returned containers or providing collection points. Make sure your website is Deposit Return Scheme ready and this information is easy to find on your website, such as on your homepage or in a dedicated DRS section.
Ensure your website is user-friendly and easy to navigate.
When updating your website for the Deposit Return Scheme (DRS) in Scotland, it’s important to ensure that it remains user-friendly and easy to navigate. Make sure that the information about the DRS is easy to find and understand, and that it doesn’t clutter up your website or make it difficult to use. Consider creating a dedicated DRS section on your website, with clear headings and subheadings, and use bullet points or numbered lists to break up the information into manageable chunks. You may also want to include a frequently asked questions (FAQ) section to address common queries from customers. Finally, make sure that your website is mobile-friendly, as many customers will be accessing it on their smartphones or tablets.
Consider offering incentives for customers who participate in the DRS.
Offering incentives for customers who participate in Scotland’s Deposit Return Scheme (DRS) can be a great way to encourage participation and increase customer loyalty. Consider offering discounts, coupons, or other rewards for customers who bring in their empty containers for recycling. You could also consider partnering with other businesses in your area to offer joint incentives, such as a discount at a local coffee shop for customers who return their empty bottles to your store. Just make sure that any incentives you offer are clearly communicated to customers and that they comply with the regulations of the DRS.
Stay up-to-date with any changes or updates to the DRS.
It’s important to stay informed about any changes or updates to the Deposit Return Scheme (DRS) in Scotland to ensure that your website remains compliant. Keep an eye on official government websites and news sources for any updates or announcements. You may also want to consider joining industry associations or groups that can provide you with the latest information and resources related to the DRS. By staying up-to-date, you can ensure that your website is prepared for any changes or updates to the scheme.
Start a conversation with us today
Start a conversation today about how we can help your website be ‘DRS ready’ by calling 01642 969222 or emailing hello@lemontopcreative.com
If you would like to know more about the scheme then please read our blog posts or visit the Zero Waste Scotland website where you can find all the information you need.
