At LemonTop Creative we do a lot of work with breweries around the country, designing packaging, as well as creating websites, so when we saw this Red Stripe promotion we went out of our way to share it with you. A corner shop in London was transformed into an orchestra of unusual musical instruments for one day only, entertaining shoppers with a unique version of A Message To You Rudy, Dandy Livingstone‘s 1967 rocksteady track. Whenever customers reached for a can or bottle of Red Stripe, various bottles, tins and packs around the shop played the tune, and even the dustpan and brush played a part.
Developing a brand identity is an important part of your brand message, and having brand guidelines is key to managing this identity.
