Small Batch, Big Impact

How a creative refresh helped Small Batch Brewing connect with its audience.

SHOWCASING:

  • BRAND DESIGN
  • CREATIVE DESIGN
  • TYPOGRAPHY
  • ILLUSTRATION

At LemonTop Creative, we had the exciting opportunity to collaborate with Small Batch Brewing to revitalise their brand presence. Our project encompassed the redesign of their core range beer cans, the creation of fresh merchandise, and the development of an engaging new website. Our approach was rooted in understanding the brewery’s ethos and delivering a cohesive brand identity that resonates with their target audience.

The redesign of the core range beer cans was a focal point of our work. We aimed to create vibrant, contemporary designs that reflected Small Batch Brewing’s innovative spirit while maintaining a nod to their artisanal roots. By incorporating bold colour palettes, distinctive typography, and illustrative elements, we ensured each can stood out on the shelves, enhancing shelf appeal and brand recognition.

In addition to the can designs, we crafted a range of branded merchandise that extended the brewery’s identity beyond their products. From t-shirts and hats to glassware and tote bags, each item was designed with consistency and brand storytelling in mind. This merchandise not only served as marketing tools but also fostered a sense of community among Small Batch Brewing’s loyal customers.

Finally, we developed a dynamic new website that seamlessly integrated the brewery’s refreshed visual identity. Prioritising user experience, the site features intuitive navigation, engaging content, and responsive design to cater to all devices. The website not only showcases their product range effectively but also tells the story of Small Batch Brewing, reinforcing their brand values and connecting with customers on a deeper level. Through this comprehensive rebranding project, LemonTop Creative successfully elevated Small Batch Brewing’s market presence and customer engagement.