Small World Beers Pump Clips
After experimenting with different shapes and researching competitors, we decided an irregular yet neat shape was a need for the Small World Beers pump clip design, along with an illustrative design was the way forward. We drew out a number of shapes and illustrations allowing Dave to choose a style that he wanted to use throughout his whole range of 12 beers.
The commercial illustration we created drew inspiration from the travel posters of the 1930s, using a flat graphic style and embellished colours to create a scenic landscape of the West Yorkshire hills and their landmarks. Small World Beers are going a step further, the completed designs were printed using a metallic finish which gave a superior, high-quality look and feels to the entire range. However, we decided to go even further and added a resin coating which resulted in a dramatic, elegant and striking range.